Mon.Oct 11, 2021

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How to Run Holiday Promotions for Service-Based Businesses

Kissmetrics

Send out newsletters and advertise on your social media profiles. For example, if you’re a family law firm, offer a free guide to dispute resolution during the holidays to anyone subscribed to your newsletter. Also, ensure you promote your discount so people know about it. Build some buzz around your event. Host a Themed Contest.

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Managing Risk Aversion and Accepting Failure

Omnisend

We also publish essays and original research because a lot of podcasting and newsletters these days are really focused on the news cycle. My co-founder and I started that four or five years ago. Then we have a quarterly series called Step-by-Step. I feel like it gets a little fatiguing to only talk about what’s happening right now.