RetailDive

OCTOBER 11, 2021

To engage iOS 15 users and drive sales this holiday season, embrace the channel that is already privacy-first — SMS.

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Channel 116

Retail TouchPoints

OCTOBER 11, 2021

Data privacy is increasingly playing into the trust equation for consumers, and while many retailers are focused on personalizing experiences to enhance their relationship with customers, that can easily backfire. 1 most trusted brand in Jebbit’s Consumer Data Trust Index. Another retail brand, adidas , followed closely behind at No.

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Consumer Small Business Retail Customer Definition 147

Omnisend

OCTOBER 11, 2021

How Changes to Privacy Affect Performance Marketing. Thanks to this, it was inevitable that our conversation would shift to something prevalent in the industry over the last few years—privacy. Marketing channels, such as Google, Facebook , and Apple, have been busy making big changes to how they handle privacy.

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Management Merchant Services eCommerce Social Media 78

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What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

Customer Data

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

eCommerce