Instagram Live Shopping: Everything You Need to Know
Ecommerce Platforms
JANUARY 29, 2022
The future of online shopping is here. Cue, live shopping – a phenomenon that's taken the eCommerce world by storm. For the uninitiated, live shopping is best described as social media joining forces with the home shopping network. Apparently, live shopping arose in 2016 for the first time with popular Chinese influencers using an app called TaoBao to demonstrate and sell their products.
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