Apple iOS 14 Update: Impact on Ecommerce Brands [February 2021]
ROI Revolution
FEBRUARY 3, 2021
This major privacy initiative means that the percentage of iPhone users sharing their unique Identifier for Advertisers (IDFA) with apps will drop from 70% to as low as 10%. More information is available at Appleās User Privacy and Data Use documentation. Apps that do not adopt the prompt will be blocked from the App Store.
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