Wed.Feb 03, 2021

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Apple iOS 14 Update: Impact on Ecommerce Brands [February 2021]

ROI Revolution

This major privacy initiative means that the percentage of iPhone users sharing their unique Identifier for Advertisers (IDFA) with apps will drop from 70% to as low as 10%. More information is available at Appleā€™s User Privacy and Data Use documentation. Apps that do not adopt the prompt will be blocked from the App Store.

eCommerce 128
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WordPress Vs. Shopify

Kissmetrics

Uncompromised Cybersecurity: With hackers coming up with more sophisticated methods to steal your private data, consumers today are more aware of their rights to privacy than ever. Keeping this in mind, WooCommerce prioritizes privacy and protection in transactions to create a trustworthy and secure environment for its users.

Shopify 326
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The iOS14 Privacy Apocalypse Might Save Hundreds Of DTC Brands

Talkoot

Appleā€™s iOS14 update, which is currently rolling out, has a number of privacy-focused features that will make it harder for apps like Facebook to collect user clickstream data across other third party apps and websites.

Channel 97
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The Personalization Playbook: 2024 Strategies

What about customer privacy and the use of data? Did you knowā€”74% of IT leaders are looking to improve their tech stack to offer better personalization? Itā€™s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.