Is COVID-19 Rewriting The Rules For Retail Personalization?
Retail TouchPoints
MAY 31, 2020
Add To Calendar. COVID-19 means retailers must go back to basics in many areas, including their personalization efforts, according to Brendan Witcher, Principal Analyst for Digital Business Strategy for Forrester. That requires retailers to put themselves in their customers’ shoes, asking consumers what they need (and want) right now from retailers — and being aware that these answers are likely to change dramatically as the pandemic proceeds.
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