Retail Technology Review

MAY 24, 2021

European software vendor Cegid has now opened a new cloud point of delivery (POD) in Shanghai to help retailers with stores locally to adhere to strict data privacy laws introduced across mainland China.

Retail 70

Retail Internet Retail Supplies 70

Retail TouchPoints

MAY 24, 2021

This all happens while preserving visitor privacy, which is critical for legal purposes. It will measure foot traffic, length of stay, how long customers wait for service and checkout, as well as which merchandising displays garner the most attention, and what digital signage ad campaigns produce the best results.

Retail 157

Retail Customer Experience Presentation Improvements 157

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What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

Customer Data

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

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