Kissmetrics

JANUARY 29, 2018

Hacking, malware attacks, privacy concerns, increasing criticism , and a product that didn’t keep up with competitors or the times has led to Yahoo’s downfall. Apple CEO reportedly threatened to kick Uber off the App Store because it violated Apple’s privacy standards. Firefox stands for being the privacy browser.

Social Media 206

Social Media Consumer Outdoor B2C 206

BigCommerce

FEBRUARY 1, 2018

Anytime you launch a website, it’s essential to comply with the Children’s Online Privacy Protection Act (COPPA). Find out how Nine Line overcame a police raid in Florida, and used it to help bolster their business. Read the Nine Line story. Age restrictions.

Merchant Services 362

Merchant Services Payment Services Shipping Costs BigCommerce 362

Inflow Insights

JANUARY 30, 2018

We worked an eCommerce site that sells plus-size lingerie (whose name we’ve withheld to protect their privacy) to increase conversion rate and revenue from its Google Shopping campaigns. The numbers we generated for them were: Conversion rate: increased 116%. Revenue: increased 268%.

eCommerce 144

eCommerce Clothing Article Online Retail 144

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What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

Customer Data

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

eCommerce