Liveintent

MARCH 21, 2018

Many companies find they can’t recognize the majority of visitors on their websites, and the problem could worsen as technology providers bend toward calls for more user privacy. Yet, you can use identity resolution solutions to help you translate unknown customers into known ones.

Marketing 91

Marketing Improvements Consumer Mobile 91

Forrester eCommerce

MARCH 21, 2018

Europe’s General Data Protection Regulation (GDPR) is right around the corner, going into effect on May 25. And still, the biggest question I get from marketers is, “Does it apply to me?” The simple answer is: If you offer your product or services to European subjects, the GDPR applies to you. And while many firms are […].

Marketing 231

Marketing Customer Data B2C Management 231

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What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

Customer Data

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

eCommerce