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Three quarters of CMOs surveyed planning to expand direct-to-consumer selling channels into 2023

365 Retail

Consumer electronics brands are looking to increase their direct-to-consumer selling in 2023, despite the cost of living crisis and reductions in consumer spending. This finding comes from ChannelAdvisor, a CommerceHub company, which conducted a survey of C-suite employees at large consumer electronics brands (with over 500 employees).

Channel 122
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10 Tips for Measuring Online Brand Performance

Profitero

Previously published in Consumer Goods Technology , Nielsen’s VP Digital Measurement and Profitero’s SVP Strategy and Insights Keith Anderson identify 10 tips and insights to help consumer brands create a successful eCommerce strategy in 2017 and beyond. Justin Belgiano, VP, Digital Measurement at Nielsen.

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Talking Cryptocurrency with Clay Collins

eCommerceFuel

So I think there’s this progression of technologies, you know, going digital, hopping on Moore’s Law and jumping in an exponential direction. Is that a bubble or is the technology just changing? And if it’s not Bitcoin it’s gonna be another form of decentralized electronic cash. But yeah, I’m a fan.

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Talking Cryptocurrency with Clay Collins

eCommerceFuel

So I think there’s this progression of technologies, you know, going digital, hopping on Moore’s Law and jumping in an exponential direction. Is that a bubble or is the technology just changing? And if it’s not Bitcoin it’s gonna be another form of decentralized electronic cash. But yeah, I’m a fan.

article thumbnail

Talking Cryptocurrency with Clay Collins

eCommerceFuel

So I think there’s this progression of technologies, you know, going digital, hopping on Moore’s Law and jumping in an exponential direction. Is that a bubble or is the technology just changing? And if it’s not Bitcoin it’s gonna be another form of decentralized electronic cash. But yeah, I’m a fan.