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A 6-Step Plan To Help SaaS Businesses This Black Friday and Cyber Monday

FastSpring

However, the two events are becoming more competitive in the ecommerce space, so you need to have a strategy. Which is why we’ve created a six-step checklist to help you prepare for BFCM: Build your BFCM game plan. Personalize communication across all channels. Step 1: Figure Out Your Game Plan. Prepare your site.

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SMS Marketing Doesn’t Suck: Here’s How to Use it To Generate Revenue

Kissmetrics

The average CTR for PPC ads is even worse at 2%. Using Attentive’s patent-pending “two-tap” technology, customers can opt-in to a brand’s text messaging subscriber list seamlessly from their mobile website, social media, or other digital channels. It gets straight to the point with “free chips and guac” if you play their game.

Payments 354
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How to Use a Digital Marketing Audit to Improve Your Strategy

Inflow Insights

Types of Digital Marketing Audits Technical SEO Audit Content Marketing Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics. Click-through rate Pages per session Time on site On-Page Events Tracking. Evaluate your social media marketing, email marketing , and other promotional channels.

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38 Ecommerce Terms Every Marketer Needs to Know

Optimizely

But whether you’re new to ecommerce, or just strapped for time, it’s important to keep track of all the latest technologies and terms everyone’s talking about, from search engine optimization to PPC to AdWords. Email service provider (ESP) – Software used by companies to manage their email marketing efforts.

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Amazon Prime Day 2020 News + Updates [November 2020]

ROI Revolution

of Prime Day shoppers placed 2+ orders during the shopping event. 31% of Prime Day shoppers were participating in the annual event for the first time. Toys & games saw the most price fluctuations over Amazon Prime Day 2020, while home improvement items saw the least. Amazon Prime Day 2020 stats. and 18 other countries.

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Amazon Prime Day 2020 News + Updates [October 2020]

ROI Revolution

Amazon goes on to promote a photo sweepstakes to win a $1,000 Amazon gift card, a new reality gaming show that offers free prizes, and a special 40% off deal for daily essentials by Amazon. Will Walmart+ follow in the footsteps of Prime and launch a special annual shopping event? September 28 update. September 14 update.

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49 Tips & Strategies for Successful Holiday Marketing Campaigns

BigCommerce

Yet, channel distribution is necessary in order to win sales. Plan, plan, plan – you should be working months ahead of the event. These marketing channels are essential to increasing sales over the holidays. Determine which channels to focus on: Will it be email, blog posts, Facebook ads, etc.? Social ads are a must!

Marketing 252