Viya, China’s top livestreaming influencer, vanished from cyberspace after receiving a $210m fine for tax evasion.
Ecommerce Platforms
FEBRUARY 3, 2022
Thanks to the massive traffic on Taobao and her customer-centred sales approach, she has become a top influencer, selling food, fashion and beauty products, and even farm produce and real estate. As Taobao’s former chairman, Jiang Fan, has stated, Viya’s example proves that Livestream shopping is the next mainstream business model.
Let's personalize your content