6 Strategies for Collecting Customer Data for Early Personalization
Sailthru
FEBRUARY 5, 2020
The vast majority of online shopping carts are abandoned and to understand why, Baymard Institute surveyed more than 2,500 people last year. Raise does this well, using a long-term multi-channel approach. Surveying 1,000 Americans in November 2018, Jebbit found that nearly 36% distrust brands that ask for too much information.
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