UNDERSTANDING RETAIL THROUGH THE LENS OF GEN Z CONSUMERS
RetailMinded
APRIL 7, 2022
Perhaps a more fitting epithet for Gen Z, would be ‘Generation Omnichannel’ as this is the first truly omnichannel generation to high highstreets & social media platforms. They are willing to shop across channels, have an appetite for higher-quality items & are eager to stay on top of cultural trends.
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