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2 Things Will Separate Retail Media Winners from the Losers — Data and Scale

Retail TouchPoints

The list, which changes nearly every day, now includes everyone from platforms like Shopify ; multi-category merchants like Macy’s , BJ’s Wholesale Club and Lord & Taylor ; category specialists like Best Buy and HelloFresh ; and even commerce intermediaries like Instacart and Uber.

Retail 261
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Programmatic Advertising Trends, Stats, & News [December 2021]

ROI Revolution

Connected TV (CTV) refers to advertising through streaming devices like a Roku, smart TV, or gaming console – and it’s the next big thing for programmatic advertising. Since 2019, more consumers have been paying for connected TV services than cable TV. this year to reach $13.41 October 19. Attribution, unique. September 13.

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Programmatic Advertising Trends, Stats, & News

ROI Revolution

Connected TV (CTV) refers to advertising through streaming devices like a Roku, smart TV, or gaming console – and it’s the next big thing for programmatic advertising. Since 2019, more consumers have been paying for connected TV services than cable TV. this year to reach $13.41 October 19. Attribution, unique. September 13.

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Programmatic Advertising Trends, Stats, & News [November 2021]

ROI Revolution

In fact, CPG now is the third largest category of overall digital ad spend behind retail and financial services. The platform can be used to serve ads across channels like video, search, social, and banner ads in addition to in-store and other out-of-home displays. October 19. Attribution, unique. September 13.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Claim your copy so you can profit off of this channel’s meteoric rise. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. 50% of marketing decision-makers say they’ll use voice as a marketing channel this year.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. Wholesale and retail channels in general are underperforming during this time in any industry.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Digital emerged more than ever as a channel for consumers looking for home products. Facebook and Google channels drove growth several times that of online stores. Overall digital sales are expected to grow 20% in 2021, and online was an extremely profitable channel for apparel brands last year. billion in 2020. billion in 2020.

eCommerce 148