Programmatic Advertising Trends, Stats, & News [December 2021]
ROI Revolution
DECEMBER 6, 2021
Connected TV (CTV) refers to advertising through streaming devices like a Roku, smart TV, or gaming console – and it’s the next big thing for programmatic advertising. Since 2019, more consumers have been paying for connected TV services than cable TV. Kroger’s customer loyalty program will be the source of the new marketplace.
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