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The Path of Today’s CPG Brands

Retail TouchPoints

And when consumers do physically visit stores they are often comparing prices in real time on their phones, making multichannel selling for CPGs an absolute must. Even brick-and-mortar retailers have seen an uptick in customers ordering groceries and other products online for pickup or delivery. CPG marketing strategies have also evolved.

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December 2019 Marketing News Recap

ROI Revolution

Best Social Media Campaigns of 2019. Brandwatch recently put out a list of some of the top social media marketing campaigns of 2019 based on quantitative performance data. December 2019 Social Media Water Cooler: Q4 Wrap Up. Of Interest. Photos from gucci.com and allure.com. Saying Goodbye to Brands?

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How To Sell On Pinterest: A Step-by-Step Guide For Retail Business Owners

Korona

Retail businesses should sell on Pinterest for several reasons: High conversion rates : Pinterest has higher conversion rates than other social media platforms. According to a report by Hootsuite, the average order value for sales referred by Pinterest is $50, higher than any other social media platform.

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How to Create a Strong Influencer Marketing Strategy

ROI Revolution

Influencer marketing strategies involve creating partnerships with social media influencers , or creators who have amassed a following on one or more platforms by developing a collection of content typically focused on a distinct niche. Each social media channel has a different demographic.

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Top Ecommerce Niches of 2019

ecomdash

Multichannel selling is a great way to build brand visibility and increase sales. Take a peek at their online store, social media, and customer reviews. What type of content are they posting on social media and blogs? It gives you time to learn about the industry, the cost to sell the products, and more.

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The Future of the Mall

Retail TouchPoints

In the absence of them, customers just may not communicate at all — requiring freestanding brick-and-mortar retailers, mall stores, pure play etailers and multichannel operators to keep looking through a consumer-first lens.

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The Best POS (Point of Sale) Systems for 2019: The Ultimate Guide

Ecommerce Platforms

And if you can’t think of any, there’s always the option of relying on social media sites like Twitter, Facebook, or Pinterest. » And while you’re at it, you might want to take advantage of the multichannel selling capabilities here. But, it doesn’t have to tell you it targets food-based business. Try Shopify POS «.