article thumbnail

The New ‘Pandemic Personas’: Defining the Seismic Shift in Consumer Buying Behaviors

Retail TouchPoints

According to an Edelman survey in June 2020, 60% of the U.S. Further, according to a survey conducted by Certus Insights , 70% of consumers want to know what brands are doing to address social and environmental issues. Bose recognized the potential of search marketing as an essential advertising channel in 2004.

Consumer 242
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

21% of executives surveyed expect current economic conditions to remain the same while 23% expect conditions to worsen through June 2021. Out of the weeks surveyed, executives narrowly approached an overall negative outlook from Oct. 12-16 , when only 51% expected the economy to improve over the next six months. 10/7 update.

eCommerce 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. Nearly 1 in every 3 of our survey respondents name authenticity as a top trend for 2022. million in 2019.

Marketing 172
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

According to an Adobe consumer survey, 33% of consumers have received online orders later than expected and 30% prefer BOPIS or curbside pickup over delivery. Additionally, of those surveyed, 38% said they would be looking to put more money into savings and an additional 28% said they planned to create stricter budgets in the near future.

eCommerce 193
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [November 2020]

ROI Revolution

64% of shoppers surveyed want mobile and contactless pickup options, with 79% saying contactless store pickup is very important. While over half (54%) of executives surveyed in April expected profits to decrease over the next six months, that number is down to 31% now – the lowest it’s been since the beginning of the pandemic.

eCommerce 158
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2020]

ROI Revolution

The brands surveyed in this research spanned verticals including home, fashion, beauty, electronics, food, and more. 64% of shoppers surveyed want mobile and contactless pickup options, with 79% saying contactless store pickup is very important. COVID-19 + ecommerce: DTC stats. In fact, 52% of DTC brands have seen surges in demand.

eCommerce 156
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2020]

ROI Revolution

In the UK, 35% of all online purchases during the lockdown period were made via Amazon, with one-fifth of survey respondents saying they now have a higher intent to purchase from Amazon post-pandemic. An eMarketer survey released last week shows how the coronavirus pandemic has shifted the world of ecommerce in 2020. Toys & games.

eCommerce 158