Embracing Community, Data and Failure: Top Trends and Takeaways from AWNY
Retail TouchPoints
OCTOBER 24, 2023
Accepting the reality that “not many people care about insurance,” Alyson Griffin, Head of Marketing for State Farm, shared that the brand has embraced the “Jake from State Farm” persona, who actively engages with consumers (especially Gen Z) on TikTok and has even popped up at a Kansas City Chiefs game next to Travis Kelce’s mom. “We
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