Remove Gifts Remove Omnichannel Remove Search Marketing Remove Shipping Costs
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2021 Holiday Shopping Ecommerce Stats & Trends [November 2021]

ROI Revolution

Many retailers are encouraging customers to buy products earlier than usual to give plenty of lead time for orders to be fulfilled and shipped. The combination of inventory and fulfillment issues plus heightened consumer demand will make inventory, fulfillment, and shipping much bigger concerns this year than in previous years.

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2021 Holiday Shopping Ecommerce Stats & Trends [September 2021]

ROI Revolution

Consider including contextual links on your holiday sale pages, relevant categories, or informational content like gift guides to improve user navigation and help search engines understand page relevance. Create a gift guide to help inspire searchers and improve awareness during the giving season. August 18.

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Holiday Ecommerce Strategies

ROI Revolution

77% of holiday shoppers will purchase from the same retailers as they did in previous years, but 95% of holiday shoppers say price discounts are the most effective way to get them to shop with a new retailer. In 2020, 69% of shoppers planned to shop for the holidays earlier to avoid long shipping times and out-of-stock items.

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2021 Holiday Shopping Ecommerce Stats & Trends [December 2021]

ROI Revolution

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. 42% of consumers expect products to be more expensive this year. Business being good isn’t always a good thing. November 9.

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2021 Holiday Shopping Ecommerce Stats & Trends

ROI Revolution

What started as factory shutdowns at the onset of the coronavirus pandemic in March 2020 has snowballed into issues across the entire delivery process, from material and labor shortages to increased freight prices to extremely delayed shipping. 42% of consumers expect products to be more expensive this year. November 9.

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2021 Holiday Shopping Ecommerce Stats & Trends [October 2021]

ROI Revolution

US retailers will face an additional $223 billion in costs this holiday season due to global supply chain issues ( Salesforce ). US consumers spend approximately 15% of their monthly income on holiday gifting ( World Atlas ). US consumers spend approximately 15% of their monthly income on holiday gifting ( World Atlas ).

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23 Holiday Shopping Season Tips for Ecommerce Marketers [2021]

ROI Revolution

With the right omnichannel strategy, your brand can crush your competition to have a profitable holiday season this year. Use these tips for Amazon, paid search ads, social media, website optimization, and more to not just achieve but exceed your holiday goals this year. Focus on quick delivery times, free shipping, and/or BOPIS.