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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Your clients’ customers will be coming to the internet with their gift lists in hand, longing for ideas on what to buy for each friend and family member in the absence of in-store inspiration. Macy’s keeps its gift-giving guide up year-round, sectioned by occasion as well as recipient.

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2021 Holiday Shopping Ecommerce Stats & Trends [November 2021]

ROI Revolution

Many retailers are encouraging customers to buy products earlier than usual to give plenty of lead time for orders to be fulfilled and shipped. The combination of inventory and fulfillment issues plus heightened consumer demand will make inventory, fulfillment, and shipping much bigger concerns this year than in previous years.

eCommerce 144
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2021 Holiday Shopping Ecommerce Stats & Trends [September 2021]

ROI Revolution

Consider including contextual links on your holiday sale pages, relevant categories, or informational content like gift guides to improve user navigation and help search engines understand page relevance. Create a gift guide to help inspire searchers and improve awareness during the giving season.

eCommerce 147
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5 Actionable Tips to Create a Profitable 2022 Holiday Ecommerce Strategy

ROI Revolution

The way that consumers shop for gifts during the holidays has completely transformed since the onset of the pandemic. In fact, 38% of Prime Day shoppers say they purchased holiday gifts at the event! Whether you’re advertising through paid search or social media, free shipping alone isn’t enough.

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2021 Holiday Shopping Ecommerce Stats & Trends [December 2021]

ROI Revolution

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. 42% of consumers expect products to be more expensive this year. Business being good isn’t always a good thing. November 9.

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2021 Holiday Shopping Ecommerce Stats & Trends [October 2021]

ROI Revolution

US retailers will face an additional $223 billion in costs this holiday season due to global supply chain issues ( Salesforce ). US consumers spend approximately 15% of their monthly income on holiday gifting ( World Atlas ). US consumers spend approximately 15% of their monthly income on holiday gifting ( World Atlas ).

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2021 Holiday Shopping Ecommerce Stats & Trends

ROI Revolution

What started as factory shutdowns at the onset of the coronavirus pandemic in March 2020 has snowballed into issues across the entire delivery process, from material and labor shortages to increased freight prices to extremely delayed shipping. 42% of consumers expect products to be more expensive this year. November 9.