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How Beauty Brands Use Content to Combat Price Concerns

Blue Acorn

But you know what they say, the proof is in the primer (I mean…pudding). This means that incorporating UGC into your content and marketing strategy is a win-win for your brand and your customers. Additionally, the luxury beauty brand has an Ingredient Glossary that lists all of the ingredients used in their products.

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Beauty Shoppers Spend 80% of Their Time in This Crucial Phase of the Buying Process

Blue Acorn

This means that 87% of beauty products purchased go unused. To implement a UGC strategy, a brand needs a process to manage customer content as well as a tech stack to collect content, strategically place throughout the ecommerce site, and push through social and email campaigns, such as Yotpo.