3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook
Retail TouchPoints
MARCH 9, 2021
Many experts point to true livestreaming as a digital adaptation of the “home shopping” models pioneered by QVC and HSN. Traditional ecommerce site experiences fail to replicate the highly personalized nature of the store experience, unless retailers invest in the appropriate technology — something smaller retailers can’t always do.
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