How to Integrate Paid Ads With Influencer Campaigns
Kissmetrics
MARCH 12, 2021
It’s a kind of word-of-mouth marketing using the fact that people trust the recommendations of others. During your influencer campaign, the influencer posts about your product or service, sharing their review or recommendations on a blog, social media, or other platforms. This can be in return for free products or services or a fee.
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