Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year
Retail TouchPoints
DECEMBER 5, 2023
Much as gym subscriptions spike around January in the UK, shopping spikes for the Chinese during Chinese New Year as people look to start the new year off fresh with a new wardrobe, pair of shoes or earrings. As a result, shopping during this period is not merely a leisure activity but a cultural norm.
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