Magazine Multi-channel Omnichannel Shopping Carts 
GetElastic
NOVEMBER 10, 2021
While the number of options can at first seem disorienting, the majority of modern customers are using more than one channel to engage with brands and could have anywhere up to 20 touch points before buying. According to drift, they are the fastest growing brand communication channel. Reduced abandoned shopping carts.
Ecommerce Platforms
APRIL 28, 2018
23% of potential online buyers purposely abandon their shopping carts in order to collect coupons that sellers send to try and close the sale. (E-Consultancy,2016). The average online shopping cart abandonment rate is 69.23%.(Baymard 76% of B2B buyers use three or more channels when researching a potential purchase.
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