RTP blog

DECEMBER 19, 2017

In one of my first jobs out of journalism school, I worked for a magazine called Giftware Business , then I moved on to Private Label Product News and — fast-forward to the age of digital-only — I eventually landed at Retail TouchPoints (RTP). Note: IDC has been credited with coining the term “omnichannel.”)

Multi-channel 150

Multi-channel Customer Retail Omnichannel 150

RTP blog

AUGUST 2, 2019

By July, you’ve likely started campaign and channel planning, and even considered some newer technologies such as Alexa skills or AR/VR. The challenge is unlocking its value by making it scale across channels. You’re already investing in content — but it’s locked in silos Is your content reusable across channels? Absolutely.

Multi-channel 150

Multi-channel eCommerce Channel Presentation 150

Liveintent

AUGUST 9, 2022

This all means that marketers have a big opportunity to get in front of new audiences with widespread, multi-channel messaging. While this approach is understandable, focusing too heavily on one channel, platform, or a small audience segment can hinder business growth. Leverage omnichannel strategies.

Social Media 62

Social Media Multi-channel Channel Travel 62

GetElastic

NOVEMBER 10, 2021

While the number of options can at first seem disorienting, the majority of modern customers are using more than one channel to engage with brands and could have anywhere up to 20 touch points before buying. According to drift, they are the fastest growing brand communication channel. Choose your Channel(s). Prevent returns.

Payment Services 78

Payment Services eCommerce Payments Banking 78

OrderDynamics

NOVEMBER 1, 2018

Are Fickle Millennials the Best Omnichannel Shoppers? We are often asked by retailers about the why’s of omnichannel. In that regard, the best omnichannel shoppers point to your answers. Best Omnichannel Shoppers = High Value. First of all, why look for the best omnichannel shoppers? Why take on such a big effort?

Omnichannel 50

Omnichannel Multi-channel Channel Fulfillment 50

BigCommerce

MARCH 14, 2017

If you are selling books, magazines, journals, or music, you have to use ISSN, ISBN, or ISMN (International Standard Serial Number, International Standard Book Number, and International Standard Music Number). Cross-Channel Inventory. This can speed up inventory count a great deal when managing bulk purchases. ISSN/ISBN/ISMN.

Channel 414

Channel BigCommerce Multi-channel Shipping Costs 414

OrderDynamics

JANUARY 24, 2018

Here’s what you need to know: Omni-Channel Retail. You cannot possibly be in retail, and not know about the omni-channel retail concept. A growing body of retailers are not only talking about it, but also actively offering omni-channel services. Like before NRF 2018 definitely brought advanced technologies to the forefront.

Multi-channel 57

Multi-channel Retail Channel Definition 57