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February 2020 Marketing News Recap

ROI Revolution

February may be the shortest month of the year, but there was no shortage of February marketing news! This month, we’re talking about Google, artificial intelligence, paid search, Walmart advertising, and so much more. Marketing News Highlights. The 2020 Ecommerce Paid Search Report. Published March 3, 2020.

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2022 Digital Marketing Trends & Predictions

ROI Revolution

The past two years have taken digital marketing professionals on a long and treacherous journey through the unknown. That’s why we conducted our 2022 State of Digital Marketing Survey, which asked nearly 200 marketers and decision-makers about their top trends and initiatives for the new year. Indeed, eMarketer found that 84.4%

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2020 Paid Search Trends & Insights

ROI Revolution

Understanding the state of paid search from all angles will allow your brand to flourish in a booming ecommerce market that is largely driven by paid search initiatives. paid search market grew nearly 18% from 2018 to 2019, reaching an all-time high of $55.2 Multichannel Is Mandatory. Get Smart [Shopping].

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What Is Unified Commerce—And Why Is It Essential In 2021 and Beyond?

Kibo

To meet the moment, companies must move away from multichannel or omnichannel platforms to unified ones that increase engagement and foster repeat business. Email and search marketing followed. This unified platform is built on a single technology stack that handles everything from omnichannel marketing to order fulfillment.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. COVID-19 transformed how consumers make everyday purchases, forcing brands and retailers large and small to shift their marketing strategies. Marketing to consumers in a post-pandemic world.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). Total paid search impressions on mobile increased 78% year-over-year for ROI clients (ROI client data). US online grocery sales surged 54% to reach $95.8 billion in 2020, up from $62.2B

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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

With market share being ceded to retail giants and big box retailers like Amazon, Target, Walmart, and Best Buy, department stores and malls have slowly but surely been on the decline for decades. This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. The end was in sight pre-Covid.”

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