The Rise of B2B E-Commerce on Marketplaces
ChannelAdvisor
AUGUST 12, 2022
To discuss how B2B companies can leverage marketplaces to meet B2B buyers where and when they shop, Digital Commerce 360 spoke with Bradley Hearn, product marketing manager at ChannelAdvisor. Thinking holistically about your marketplace strategy also leads to a more basic challenge: deciding the best marketplaces for your products.
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