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9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

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4 Paid Search Strategies for the Aftermath of COVID-19

ROI Revolution

If you’ve been acclimated with Google Ads and Microsoft Ads for the last 10 weeks or longer, you’ve likely noticed COVID-19’s impact on ecommerce search interests, buyer habits, and overall performance, regardless of industry. In the initial weeks of the unprecedented stay-at-home mandates, marketers felt like they were on shaky ground.

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5 Actionable Tips to Create a Profitable 2022 Holiday Ecommerce Strategy

ROI Revolution

Make Sure Your PPC Strategy Accounts for Performance Max & Rising CPCs. Costs per click (CPCs) continue to grow year-over-year, and predictions from Google and Microsoft indicate that this trend will continue for the Q4 2022 shopping season. Free shipping should always be positioned with another discount like 10-15% off the sale.

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11 Powerful B2B eCommerce Marketing Strategies to Get Your Ideal Buyers

Inflow Insights

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1: Get in touch.

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COVID-19 and Ecommerce: Amazon, Paid Search & Social, and Industry Impacts

ROI Revolution

It feels like the entire marketing ecosystem is changing right before our very eyes. With this increase in online shopping and delivery comes a tug between supply and demand, leading to delayed shipping. If you want to take your SEO and PPC efforts to the next level, register here ! Published May 4, 2020. Amazon Delays.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

BOPIS also brings consumers the immediate satisfaction of receiving their item almost immediately without having to search for it in the store or wait for it to be shipped. The market for handcrafted items like masks and home furnishings has exploded during the pandemic, with sales spiking 146% on Etsy’s marketplace as a result. .

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). Total paid search impressions on mobile increased 78% year-over-year for ROI clients (ROI client data). 36% of consumers have experienced substantial shipping delays due to COVID-19 ( Narvar ).

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