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What a Unique Selling Proposition Really Means & Why Your Business MUST Have One

Kissmetrics

If you’re interested in business and marketing, at some point you’ll learn about the need to have a unique selling proposition. Company number one offers web design, social media marketing, search engine optimization (SEO), copywriting, conversion optimization, PPC, and more. He also knows about both companies.

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Using an Innovation Litmus Test to Find a Great eCommerce Digital Marketing Agency

Inflow Insights

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

PPC 109
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Intro to Neuromarketing: 5 Psychological Tactics to Boost Sales

Kissmetrics

Neuromarketing is a branch of marketing that integrates consumer phycological principles with marketing best practices. Based on studies of the brain, we know that beauty literally moves us to action. Web design, for instance, can impact how favorably someone views your brand or product. Makes sense, right?

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Our Strategy for Building One of the Best eCommerce Agencies

Inflow Insights

My goal was to build a $10 million eCommerce marketing agency — and build it fast. In my opinion, the conditions of natural growth gives us the opportunity to build a better eCommerce marketing agency — better for clients, and better for employees. A few years ago, I thought that too. In the end, this honesty works for everyone.

eCommerce 103
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How to Create The Perfect Call-to-Action

Kissmetrics

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. There are at least 8 ways to convert these free members into paying customers through email marketing. Not all call to action messages are created equal. And, even worse, some aren’t using them at all.

PPC 335
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Shopify Communities: Top 5 Shopify Forums Online  

AcquireConvert

To succeed in ecommerce, you need the best financial, technical, and sales/marketing advice out there – without paying big bucks for it. If you’ve got a specific question, especially in the marketing and technical fields, you can get reliable answers here – not just generic stuff but specific tailored responses. Forums are the answer.

Shopify 36
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Landing Page: What is it, Examples, Tips & Best Practices

Kissmetrics

A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. Landing pages, like any other part of your online marketing strategy, need goals. Your goal should be clear before you begin designing your page. Start With a Centered, Single-Column Design.

PPC 293