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How an Omnichannel Approach Can Build a More Diverse Customer Base

365 Retail

By building an omnichannel strategy, brands can diversify reach and expand their presence across different channels to communicate with audiences they may have previously failed to resonate with, as well as engage new customers. But what exactly is omnichannel and how can online retailers adapt to meet ever-changing consumer habits?

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For Macy’s and Starbucks, Growth Means Personalizing on Mobile

Sailthru

We’ll also review a new report from National Retail Federation, which highlights the growth of multichannel retail. To reach those other 60 million customers, Starbucks recently expanded mobile ordering to non-members. By downloading the mobile order and pay app, a customer establishes a digital relationship.

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A Guide to Omnichannel Commerce for International Expansion

ESW

Consumers have shifted from shopping primarily in-store to now using a mix of online, mobile and brick-and-mortar channels. To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? Because customers demand it.

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Retail vs Ecommerce: What’s the Difference?

Ecommerce Platforms

In other words, retailers sell products to everyday people, rather than wholesales or institutional buyers. How Does Retail Work? Over the years, various forms of “retail” have emerged, from online retail (Ecommerce) to mobile and app-based retail sales.

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Beyond Multichannel: How a Unified Commerce Platform Creates Genuinely Omnichannel Experiences

Kibo

The terms omnichannel and multichannel have become the default ways of discussing modern retail. What Is Multichannel Retail? Multichannel focuses on finding the place that your customers engage with your brand the most, and maximizing the potential of this engagement. But what’s the difference between them?

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Omnichannel eCommerce Strategies: a 3-Step Plan To The Perfect Customer Journey

SellBrite

And finally, check out on a mobile app. Omnichannel strategies have the power to create memorable, lasting experiences for consumers. Omnichannel is a new type of strategy that is tough to implement. Thankfully, there are a few companies that are already leading the charge in omnichannel eCommerce. Image Source).

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Top Magento Case Studies & Success Stories To Get Inspired By

Onilab User Guides

Showing the success stories of other online retail companies, we wanted to highlight for you the most ambitious and daring business cases. Customizing Everything! It’s Myne team were looking for a company web store that could correctly translate their business vision into actual store functionality.

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