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How an Omnichannel Approach Can Build a More Diverse Customer Base

365 Retail

By building an omnichannel strategy, brands can diversify reach and expand their presence across different channels to communicate with audiences they may have previously failed to resonate with, as well as engage new customers. But what exactly is omnichannel and how can online retailers adapt to meet ever-changing consumer habits?

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Nordstrom Takes Stake in Topshop Brands, Launches Joint Venture with ASOS

Retail TouchPoints

department store chain and British online retailer aim to “redefine the traditional retail/wholesale model.”. since 2012 when it became the first retailer to bring the brand to the U.S. The companies also are in discussions to create multichannel showcases for several ASOS brands for Nordstrom customers.

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A Guide to Omnichannel Commerce for International Expansion

ESW

Consumers have shifted from shopping primarily in-store to now using a mix of online, mobile and brick-and-mortar channels. To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? Because customers demand it.

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For Macy’s and Starbucks, Growth Means Personalizing on Mobile

Sailthru

We’ll also review a new report from National Retail Federation, which highlights the growth of multichannel retail. As pure-play ecommerce brands move into the physical world and brick-and-mortar brands find growth online, omnichannel is clearly becoming the winning strategy for retailers.

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Retail vs Ecommerce: What’s the Difference?

Ecommerce Platforms

In other words, retailers sell products to everyday people, rather than wholesales or institutional buyers. How Does Retail Work? Over the years, various forms of “retail” have emerged, from online retail (Ecommerce) to mobile and app-based retail sales.

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Top 10 Multichannel Platforms

Algopix

Multichannel marketing, for the uninitiated, is when sellers implement one strategy across a number of platforms, giving themselves the maximum opportunity to interact with potential customers. So which multichannel platform is the right one for you? SellerActive. SellerActive integrates seamlessly with Amazon, Walmart, and eBay.

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Beyond Multichannel: How a Unified Commerce Platform Creates Genuinely Omnichannel Experiences

Kibo

The terms omnichannel and multichannel have become the default ways of discussing modern retail. What Is Multichannel Retail? Multichannel focuses on finding the place that your customers engage with your brand the most, and maximizing the potential of this engagement. But what’s the difference between them?