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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Desktop vs Mobile Conversion Rate. Creating a mobile-first site.

PPC 162
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15 List Growth Email Marketing Strategies for eCommerce Websites

Inflow Insights

Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels. Shopping Cart Abandonment Offers. In comparison to full-page pop-ups, chiclets/tabs/bars provide a much better mobile experience. They should also all include an “X” allowing users to remove it anytime they want.

eCommerce 120
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Amazon Listing Optimization: 8 Steps You Can’t Miss For Higher Conversions

eCommerceFuel

Title Optimization Best Practices Character Count: Ideally, keep your title between 100-150 characters, prioritizing the first 80 for optimal mobile viewing. Prioritize Mobile Optimization: With half of Amazon’s searches performed on mobile devices, a mobile-friendly product listing is essential. So what can you do?

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35+ Best Ecommerce Tools For Emerging Startups

eCommerce CEO

From shopping cart software to marketing automation tools, getting your online store setup can be a confusing process. If you want a run-down on why and what other ecommerce shopping carts are out there, check out the full list. The number of ecommerce tools is mind-boggling. Ecommerce Website Tools. BigCommerce. PrestaShop.

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How to Optimize Images for the Web (and more sales): A Guide to Image SEO, ROAS & Conversion

BigCommerce

In your abandoned cart messages. And Google AdWords is often the most expensive PPC you’ll have. Mobile is taking over. As mobile shopping becomes increasingly prevalent, images will only become more important. The photos produced by the 12mp camera will be 3000px x 4000px. On your category pages. On your homepage.

SEO 419
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49 Tips & Strategies for Successful Holiday Marketing Campaigns

BigCommerce

Case in point: A couple years ago, I left a couple key gifts in the cart on one website but checked them off as bought. The next day, I had a retargeting ad letting me know I left two items in the cart. Use it from x date to x date and redeem for $100 in purchasing power. That ad saved Christmas for one of my daughters!

Marketing 252
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How to Start a Dropshipping Business in 2020

Ecommerce Platforms

Millennials (67%) and Gen X (56%) are two demographics that seem to take an upward trendline on account of choosing to shop online over visiting brick-and-mortar stores. Observe how they deal with cart abandonment. Mobile-responsive design. If not, you might face high cart abandonment issues. Integrations.