Back-To-School Spending Poised To Top $100 Billion Even Amid Disruption
Retail TouchPoints
JULY 30, 2020
First, the good news: back-to-school spending is poised to reach an all-time high among all parents, reaching a total of $101.6 Only consumers only had 17% of their shopping done by early July, and 54% said they held off on spending because they didn’t know what they needed. For many parents, this uncertainty is creating stress.
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