article thumbnail

Advice on Top Digital Marketing Strategies for 2024

Digital Doughnut

From AI-driven personalization to the importance of sustainability, and the impact of short-form video content to voice search optimization, we cover the essentials. Plus, we discuss the importance of customer privacy, interactive content, and omnichannel strategies to engage your audience effectively.

article thumbnail

What Is Unified Commerce—And Why Is It Essential In 2021 and Beyond?

Kibo

To meet the moment, companies must move away from multichannel or omnichannel platforms to unified ones that increase engagement and foster repeat business. Unified commerce isn’t simply an evolution of omnichannel retail, it’s its panacea. Omnichannel Vs. Unified: Evolving Toward a Single Source of Transactional Truth.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

24 eCommerce Experts to Follow Now

GetElastic

All listed experts have a wide range of backgrounds, experience, and longstanding careers in technology, marketing, and sales to name a few. Experts on this list are segmented by their respective area of expertise, and have either published insights, consistent social media content, bestselling books, speaker series, or podcasts.

eCommerce 113
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Omnichannel retailers Kohl’s and Nordstrom Inc. Social media has also proved itself as an extremely viable channel for ecommerce brands – especially for impulse purchases. In fact, 7 6% of Instagram users have made an impulse buy on social media simply due to ease of purchase. Social media + COVID-19 trends.

eCommerce 197
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

Omnichannel retailers Kohl’s and Nordstrom Inc. Social media has also proved itself as an extremely viable channel for ecommerce brands – especially for impulse purchases. In fact, 7 6% of Instagram users have made an impulse buy on social media simply due to ease of purchase. Social media + COVID-19 trends.

eCommerce 158
article thumbnail

The State of Paid Search & PPC Strategy

ROI Revolution

Mobile accounts for over two-thirds of total paid search ad clicks. As of 2020, mobile paid search ad spend was less than social media ad spend by about $700 million , coming in at $32.6 By 2025, mobile paid search ad spend is expected to be $51.7 billion, with social media moving to rank second at $48.2

PPC 78
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

Omnichannel retailers Kohl’s and Nordstrom Inc. Social media has also proved itself as an extremely viable channel for ecommerce brands – especially for impulse purchases. In fact, 7 6% of Instagram users have made an impulse buy on social media simply due to ease of purchase. Social media + COVID-19 trends.

eCommerce 148