January 2020 Bezos Bulletin: Amazon Advertising & 2020 Trends
ROI Revolution
JANUARY 9, 2020
Additionally, as a result of continuously rising costs-per-click (CPCs), brands need to increase their product prices or face lowered profits. Speech recognition accuracy will also be growing from 95% to 99%, making voice search an even more viable option for consumers. Amazon’s Power in the Digital Advertising Landscape.
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