article thumbnail

eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Pay-per-click (PPC). This is why SEO, PPC, and CRO tend to work best together. Cart Abandonment.

PPC 162
article thumbnail

15 List Growth Email Marketing Strategies for eCommerce Websites

Inflow Insights

Here’s what we recommend: Step 1: Brainstorm offers and ideas. We recommend speaking with your sales and customer service departments. Our recommendation: Do your research and test your options to discover the best email list growth strategies for your brand. Don’t forget to use Customer Lifetime Value in your calculations, too.

eCommerce 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 10-Step Guide to Creating a Profitable Google AdWords Campaign from Scratch

Kissmetrics

I also recommend you use the keyword “Suggestions” provided under the main chart. Use the formula below to calculate your Max CPC and then compare to the estimated CPC you found above: Max CPC = (profit per customer) x (1 – profit margin) x (website conversion rate). Suppose your Max CPC is $3.50

X-cart 307
article thumbnail

10 Ideas for eCommerce Holiday Email Marketing Campaigns in 2021

Inflow Insights

Most online marketing — like PPC and paid social — is intrusive. It might be a special offer like BOGO or “buy X, get Y.” Set up cart abandonment flows. People abandon items in their cart for many reasons. What are the Benefits of Holiday Email Marketing?

Marketing 144
article thumbnail

How to Optimize Images for the Web (and more sales): A Guide to Image SEO, ROAS & Conversion

BigCommerce

In your abandoned cart messages. And Google AdWords is often the most expensive PPC you’ll have. The photos produced by the 12mp camera will be 3000px x 4000px. Recommended Reads. On your category pages. On your homepage. On your blog. On your social accounts. For your Facebook Advertising.

SEO 419
article thumbnail

Amazon Listing Optimization: 8 Steps You Can’t Miss For Higher Conversions

eCommerceFuel

Ampersand Usage: Instead of using (&) to keep titles shorter, Amazon recommends spelling out the word “and.” He recommends: Starting with 10%, adjust by another 10%, and keep testing until you find the optimal price. In general, sales DOUBLE when you offer FBA (free shipping and the Prime badge) vs. FBM with a +$X shipping.”

article thumbnail

How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It’s time to take your SEO and PPC efforts to the next level. Watch the video today!

eCommerce 173