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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. of the desktop market share as of January 2022. respectively.

PPC 78
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How to Use Google Trends in Marketing

Kissmetrics

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. One great way to figure out what is popular is with Google Trends.

Marketing 335
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

digital travel sales are expected to drop 44.7% Most sectors of the travel industry won’t recover from the pandemic until at least 2022 , with most consumers planning to either not vacation at all or to stay in their country or local area. It’s time to take your SEO and PPC efforts to the next level. Due to COVID-19, U.S.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

digital travel sales are expected to drop 44.7% Most sectors of the travel industry won’t recover from the pandemic until at least 2022 , with most consumers planning to either not vacation at all or to stay in their country or local area. It’s time to take your SEO and PPC efforts to the next level. Due to COVID-19, U.S.

eCommerce 193
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2020]

ROI Revolution

digital travel sales are expected to drop 44.7% Most sectors of the travel industry won’t recover from the pandemic until at least 2022 , with most consumers planning to either not vacation at all or to stay in their country or local area. It’s time to take your SEO and PPC efforts to the next level. Due to COVID-19, U.S.

eCommerce 156
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How Coronavirus (COVID-19) Is Impacting Ecommerce [November 2020]

ROI Revolution

digital travel sales are expected to drop 44.7% Most sectors of the travel industry won’t recover from the pandemic until at least 2022 , with most consumers planning to either not vacation at all or to stay in their country or local area. It’s time to take your SEO and PPC efforts to the next level. Due to COVID-19, U.S.

eCommerce 158
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How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2021]

ROI Revolution

digital travel sales are expected to drop 44.7% Most sectors of the travel industry won’t recover from the pandemic until at least 2022 , with most consumers planning to either not vacation at all or to stay in their country or local area. It’s time to take your SEO and PPC efforts to the next level. Due to COVID-19, U.S.

eCommerce 147