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How to Utilize Questions in PPC Ads to Get More Engagement

Kissmetrics

Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. Does this method work for PPC campaigns ? In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Why Should You Use Questions in Your PPC Ads?

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How to Humanize PPC Ads

Kissmetrics

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. By humanizing your PPC ads, you can stand apart from your competitors. Before I go on, what do I mean by humanizing your PPC ads? Why Should You Humanize Your PPC Ads?

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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. naming it as a priority for their brand in 2022.

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Japanese Digital Marketplaces are Hot! What to Know About Setting Up Shop

Retail TouchPoints

For PPC, sponsored search ads and display ads — both banner and video — Google and Yahoo Japan are the major players. Rakuten businesses include marketing, data analytics, travel, food delivery, messaging, banking/credit life insurance and telecommunications. Yahoo Japan also has a big reach for display ads.

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Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Inflow Insights

With a limited advertising budget, what PPC channels should you invest in? If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume that you can target in your Google PPC ads yet. That said, an ideal primary goal for these platforms is brand awareness.

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COVID-19 Impacts on eCommerce Marketing Key Performance Indicators

Inflow Insights

We’ve highlighted some of these recommendations for SEO (as well as CRO and PPC) in a recent article: eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis. Key Performance Indicators – Travel. This decline has been just as sharp across Transactions and Revenue.

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How to Use Google Trends in Marketing

Kissmetrics

If you’re in the travel, e-commerce, or tourism industries, your business might be seasonal. You’ll want to use currently trending topics in social media and PPC advertising to get these people’s attention. This has many SEO-related benefits, too. Identify (and Leverage) Seasonal Trends. In comes Google Trends.

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