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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Ensure shopping carts have a shipping calculation widget and that any special handling fees are clearly disclosed to prevent mid-purchase abandonment. On a micro, day-to-day level, helping your clients green themselves will give an extra reason for customers to choose them for holiday shopping.

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10 Most Important Ecommerce KPIs to Measure in 2023

Retalon

With rising costs across the supply chain, effectively managing GMROI through careful inventory planning and merchandising strategies is more critical than ever. This includes advertising, promotions, discounts, paid search marketing, and all other marketing expenditures made to acquire new customers.

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