article thumbnail

Holiday Shopping in a Post-Pandemic Era: What Retailers Need to Know

Retail TouchPoints

Mask mandates are returning, consumer confidence is dwindling and shortages have caused a strain on retailers’ supply chains. Further, with the surge in the Delta variant, there is a high likelihood of online sales experiencing a lift in several categories like food/grocery, pet supplies, home improvements, etc.

Retail 264
article thumbnail

Retail media’s rise, eComm profitability pressure, and more — Profitero press highlights

Profitero

There are eerie similarities to many of the growth inhibitors faced in early stage search marketing, albeit with some new twists. Solving for both could give retail an opportunity to take search marketing to heights that Google can’t. Unsung hero of eComm: The supply chain. Excerpted from Forbes.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Miriam Ellis is a local search marketing columnist and the local SEO Subject Matter Expert at Moz , a leader in search engine optimization technology. On a micro, day-to-day level, helping your clients green themselves will give an extra reason for customers to choose them for holiday shopping.

SEO 264
article thumbnail

2021 Holiday Shopping Ecommerce Stats & Trends [November 2021]

ROI Revolution

These record sales are expected despite growing supply chain, inventory, and fulfillment concerns. Supply chain disruptions shake up holiday strategy for retail ecommerce brands. Supply chain strain will be the name of the pain for brands expecting any holiday seasonality this year. October 27. Holiday sales grew 8.3%

eCommerce 144
article thumbnail

How Coronavirus Is Impacting Ecommerce

ROI Revolution

Delivery and supply chain concerns. A shopper who tried to purchase items from Amazon on March 5 received a message warning that increased demand was leading to shorter supply and longer delivery times. Ecommerce supply chains will be strained by COVID-19 as well as factory closures in China.

eCommerce 204
article thumbnail

2021 Holiday Shopping Ecommerce Stats & Trends [September 2021]

ROI Revolution

Keep a close eye on your product feeds, be proactive about supply chain strain, optimize your organic presence, and use personalization to help ensure your brand is set up for success this holiday season. If you feel confident in your inventory supply, consider promoting “quick shipping” incentives to target your loyal customers.

eCommerce 147
article thumbnail

Infographic: The State of the Food & Beverage Industry

ROI Revolution

Brands and restaurants alike are being forced to deliver (no pun intended) more creative marketing strategies than ever. Plus, supply chain strain and rising inflation rates are adding even more stress to the plates of brands in this industry. In the new online-centric food and beverage industry, all bets are off.