eCommerce Training Academy

MAY 1, 2020

I’ve been involved in eCommerce since 2001 and I can truly say, A LOT has changed. They must effectively leverage SEO, PPC, email, social, display ads, retargeting, mobile, shopping engines and affiliates to help drive qualified traffic to their online store. Now, Amazon is a major competitor to everyone.

eCommerce 167

eCommerce Shipping Costs Shopping Carts Social Media 167

Kissmetrics

SEPTEMBER 28, 2020

Blog posts – Is the agency creating content and educating their customers? They will need to consider aspects of your business such as: Customer profiles – Your customers will have data points in common, such as demographic information, which can then be used to inform PPC targeting, for instance.

PPC 280

PPC Technology Channel Marketing 280

BigCommerce

JULY 3, 2017

Even though it was right after 9/11 and the economy was dire, we opened the day after Thanksgiving in 2001, just in time for Christmas, and have been in Abilene, Kansas ever since. That’s when I met BigCommerce, built a site, taught myself SEO and PPC. – Nick Borrelli, Ecommerce and Marketing Director, NuWave Marine.

BigCommerce 209

BigCommerce Social Media Beauty and Health Shipping Costs 209