ROI Revolution
JUNE 17, 2022
An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. Read the blog. respectively. Wordstream.
Pivotree Blog
JANUARY 23, 2024
(TSXV: PVT) (“Pivotree” or the “Company”), a leading provider of frictionless commerce solutions and services, has reached a significant milestone for its customer Purchasing Power, LLC (PPC), a financial wellness voluntary benefit company offering the leading employee purchase program through the convenience of payroll deductions.
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eCommerce Training Academy
MAY 1, 2020
I’ve been involved in eCommerce since 2001 and I can truly say, A LOT has changed. They must effectively leverage SEO, PPC, email, social, display ads, retargeting, mobile, shopping engines and affiliates to help drive qualified traffic to their online store. Back in the day, you can sell just about anything and make crazy money.
Kissmetrics
SEPTEMBER 28, 2020
Blog posts – Is the agency creating content and educating their customers? They will need to consider aspects of your business such as: Customer profiles – Your customers will have data points in common, such as demographic information, which can then be used to inform PPC targeting, for instance.
BigCommerce
JULY 3, 2017
Even though it was right after 9/11 and the economy was dire, we opened the day after Thanksgiving in 2001, just in time for Christmas, and have been in Abilene, Kansas ever since. That’s when I met BigCommerce, built a site, taught myself SEO and PPC. – Nick Borrelli, Ecommerce and Marketing Director, NuWave Marine.
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