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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. naming it as a priority for their brand in 2022.

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The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

I’ve been involved in eCommerce since 2001 and I can truly say, A LOT has changed. Lots has changed including the way they consume content and communicate online. Back in the day, you can sell just about anything and make crazy money. Now, Amazon is a major competitor to everyone. They ask for recommendations on Social Media.

eCommerce 167
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Financial Steps eCommerce Businesses Can Take Now to Weather the COVID-19 Downturn

Inflow Insights

COVID-19 has completely changed consumers’ lives and their buying habits, which has created a lot of uncertainty for consumer-based eCommerce businesses. If you need help determining what your PPC, SEO, and conversion data means for your business, reach out to Inflow. Start by thinking about: How much supply you have available.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer. When you buy shoes from an online shoe retailer, it is a business-to-consumer transaction. This type of ecommerce is not consumer-facing and happens only between business entities. Consumer-to-Consumer (C2C).

eCommerce 417
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72 American Business Owners on What Motivated Them To Become Entrepreneurs

BigCommerce

We focus on offering products crafted with the precision and care consumers expect, and backed by the customer service they deserve. Kamie Hallock, Direct to Consumer Manager, Goodie Two Sleeves. Consumers LOVE our product. That’s when I met BigCommerce, built a site, taught myself SEO and PPC. Made to connect.

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234 American Business Owners on Starting, Scaling and Staying Inspired

BigCommerce

We focus on offering products crafted with the precision and care consumers expect, and backed by the customer service they deserve. For over 15 years now we have delivered t-shirts all around the world and are known for our humor and quality. – Kamie Hallock, Direct to Consumer Manager, Goodie Two Sleeves. – Jennifer M.