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Even Your Shopping Cart isn’t Sacred

Bryan Eisenberg

Or are we mindlessly applying “best practices” instead of doing the hard work of designing customer-centric shopping experiences? Another Industry Rethinks the Customer Experience. Isn’t it possible to design a better retail experience that doesn’t run off of that model? Well, just ask Apple.

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33 Ecommerce Strategies for Growth from 12 $1M+ Brands [18 Must Have Tools Included]

BigCommerce

Photos are worth millions of dollars: Don’t skip the most important part of your customer experience, showing them exactly how to style and put together an entire look. B2B buyers often require personalized prices –– which you can get by logging in on Atlanta Light Bulbs site (they use customer groups to make this happen).

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234 American Business Owners on Starting, Scaling and Staying Inspired

BigCommerce

They invented the napkin-ring-shaped golf ball, that only flies 40 yards with a full swing, as a solution to the overly expensive golf course real estate. Between waiting in line at the post office and paying $18 for the “military discount” shipping option, it wasn’t easy to do. The biggest problem? So, I made my own!