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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. naming it as a priority for their brand in 2022.

PPC 78
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The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

I’ve been involved in eCommerce since 2001 and I can truly say, A LOT has changed. They ask for recommendations on Social Media. They get easily distracted with technology and social media. Back in the day, you can sell just about anything and make crazy money. Now, Amazon is a major competitor to everyone.

eCommerce 167
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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

By 2001 the company was profitable. With the help of short text ad copy and display URLs, online retailers began using the tool in a pay-per-click (PPC) context. Social media let’s consumers easily share products to buy online. Nick Hajili wrote: “Trust, encouraged by social media, significantly affects intention to buy.

eCommerce 417
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The 3 Best Analytics Companies of 2020

Kissmetrics

They will need to consider aspects of your business such as: Customer profiles – Your customers will have data points in common, such as demographic information, which can then be used to inform PPC targeting, for instance. The best analytics company will be able to offer you additional marketing services such as PPC, content and SEO.

PPC 280
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234 American Business Owners on Starting, Scaling and Staying Inspired

BigCommerce

Even though it was right after 9/11 and the economy was dire, we opened the day after Thanksgiving in 2001, just in time for Christmas, and have been in Abilene, Kansas ever since. Small towns + social media = success! Social media is the most successful. We were gone too much and wanted more time at home.

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72 American Business Owners on What Motivated Them To Become Entrepreneurs

BigCommerce

Even though it was right after 9/11 and the economy was dire, we opened the day after Thanksgiving in 2001, just in time for Christmas, and have been in Abilene, Kansas ever since. Small towns + social media = success! That’s when I met BigCommerce, built a site, taught myself SEO and PPC. Made to connect.