article thumbnail

Best Practices For Brand And Retailers: Harnessing The Impact Of Social Media

RTP blog

First, I will share a few metrics to frame the influence of visual content in the e-Commerce and social media world: Approximately three-quarters of U.S. To add to the challenge, the consumer expectations for new products, new styles, new looks and new inspirations are amplified by the pace of social media. of every $1.00

article thumbnail

Inside Johnny Cupcakes’ ‘Fakery’: Gourmet Retail Theater Thrives in Boston

Retail TouchPoints

And it’s what inspired him to start his T-shirt line, Johnny Cupcakes, in 2001…before he even turned 20. “It And often, it gets a little weird: He has hosted pop-ups in ice cream trucks and has done scavenger hunts and giveaways that start on social media and end in the most random of places. “I

Retail 265
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. The dot.com bust in 2001 slowed, but didn’t stop, the inexorable move toward consumers shopping and buying online.

Marketing 246
article thumbnail

Smile For The Camera: Use Selfies To Boost Customer Engagement

RTP blog

By Adam Blair, Executive Editor The new Broadway musical Amélie , based on the beloved 2001 movie starring Audrey Tautou, takes place in a long-ago, far-away place. Amélie’s use of social media provides another lesson for retailers: use it organically. Well not really that long ago — 1997 to be exact — or that far away (Paris).

article thumbnail

Exclusive: How Daniel’s Jewelers is Using Vision AI to Better Serve its Customers

Retail TouchPoints

When David Sherwood joined the family business in 2001, the plan was to sell. That customer’s journey likely started with a website visit or on their mobile phone or with a social media ad or a radio spot. But in the process, he fell back in love with the business he had grown up in, and the plan changed. “As

Customer 296
article thumbnail

A Decade at the Top: ChannelAdvisor Named #1 Channel Management Provider by Digital Commerce 360

ChannelAdvisor

However, through the extensive evolution that has occurred since its launch in 2001, ChannelAdvisor has remained committed to helping brands and retailers continue to adapt, optimize and improve their daily operations, grow their sales and increase the satisfaction of their customers. . It’s the nature of our business.

Channel 85
article thumbnail

21 Digital Marketing Tools You Need When Starting a Business

Kissmetrics

From simplifying your social media marketing efforts and project management to finding freelancers, each of these tools will help you get the competitive edge you’re after. Social media plays a big part in the success of any company, regardless of size, age, or industry. Google Analytics.

Marketing 318