What Are AdChoices and How Do They Affect Your PPC?
Kissmetrics
MARCH 31, 2021
Back in 2007 (three years before AdChoices was born), market research firm Yankelovich estimated the average city resident saw 5,000 ads every single day, and it’s probably safe to assume that number has grown significantly since then. I know what you’re thinking: “ PPC is a massive source of sales for my business.
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