How to Use Customer Testimonials to Generate 62% More Revenue From Every Customer, Every Visit
BigCommerce
APRIL 6, 2017
They can also drive traffic by increasing SEO and up-sell and cross-sell additional products to both existing and potential customer cohorts. Best Buy began doing it in 2008. Customer review and user-generated content software Yotpo performed their own research to see how testimonials could impact SEO rankings.
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