BigCommerce

MARCH 10, 2017

What I realized then was that even though SEO done well can increase traffic and ROI, if you do it poorly, it will negatively impact an online store’s organic search efforts, therefore conversions and revenue. It’s a competitive market –– with little clarity around the ever-changing rules. To do just that, I’ve developed an ecommerce SEO audit that I go through before performing any on-page or off-page work. 4-Part SEO Audit. On Page SEO Checklist.

SEO 328

SEO BigCommerce Mobile Fashion 328

Neil Patel

JANUARY 31, 2022

There are an estimated 12 to 24 million e-commerce stores. Most e-commerce store owners have no idea how to effectively market their business. If you’re looking to drive traffic (and sales) for your e-commerce business, this guide is for you.

eCommerce 89

eCommerce Social Media eCommerce Marketing SEO 89

Kissmetrics

MARCH 30, 2018

E-commerce is growing at a meteoric pace, and there is no doubt about it. According to a recent study by Statista , retail e-commerce sales worldwide reached $2.4 In fact, B2B e-commerce worldwide sales in 2017 peaked at $7.7 So if consumers increasingly prefer e-commerce to brick-and-mortar shopping, why do we still need physical stores? This once again proves that SMS marketing is not only alive but thriving. E-Commerce

eCommerce 186

eCommerce eCommerce Marketing Mobile Workshop 186

Neil Patel

JUNE 23, 2020

E-commerce is booming. There are currently 24 million e-commerce sites and counting. So if you want to create an online business, one of the best ones to create is an e-commerce store. But how do you market it? Introducing E-Commerce Unlocked.

eCommerce 114

eCommerce PPC SEO eCommerce Marketing 114

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. Even if you do understand the value of SEO to your digital marketing stack, where do you start for your own business-to-business (B2B) ecommerce website?

SEO 327

SEO B2B BigCommerce Workshop 327

Inflow Insights

MARCH 14, 2022

If you want to be successful with eCommerce search engine optimization, you can’t just focus on high-volume keywords — especially when it comes to your product detail pages (PDPs). In this blog, we’ll show you how — with our seven product page SEO best practices.

SEO 144

SEO Comparison Shopping Recommendation Information 144

Frooition

NOVEMBER 27, 2018

Search Engine Optimisation (SEO) is one of those things that can often be overlooked during the exhausting process of designing and building a new e-commerce site. SEO practices on the other hand (if done well) usually go unnoticed by the user and because of it, can often be dismissed when building a site. This is always to the detriment of the business, because SEO can deliver fantastic return on investment.

SEO 71

SEO eCommerce Other Online Retail 71

Inflow Insights

AUGUST 30, 2021

When it comes to making smarter content decisions for your eCommerce business, nothing’s more important than a brilliant SEO strategy. Enter SEO forecasting. What is SEO Forecasting? SEO forecasting is an extension of that in the digital realm. SEO SEO Strategy

SEO 132

SEO Information Recommendation Social Media 132

Inflow Insights

JANUARY 8, 2018

For eCommerce SEO professionals, issues surrounding duplicate content , and also thin/low-quality content, can spell disaster in the search engine rankings. In this resourceful guide, we dig into a wide variety of duplicate content scenarios commonly found on eCommerce websites. External Duplicate eCommerce Content (Off-Site). Tools for Finding & Diagnosing Duplicate eCommerce Content. Inflow’s Cruft Finder SEO Tool. Thin eCommerce Content.

SEO 131

SEO Shopping Carts Operations Download 131

BigCommerce

SEPTEMBER 6, 2019

… Ecommerce MarketingThere’s no denying that Christmas products are highly seasonal. So, how can you promote conversion and customer engagement year round?…

SEO 184

SEO BigCommerce Customer Marketing 184

Neil Patel

OCTOBER 6, 2020

Ecommerce is still growing. Statista says worldwide ecommerce sales will grow from 4.2 The worldwide pandemic and the growth of remote work continues to boost ecommerce growth. This is a huge opportunity for ecommerce companies that are ready for this change. Ecommerce

Volusion 89

Volusion Shopify BigCommerce Beauty and Health 89

BigCommerce

OCTOBER 4, 2017

This is the most complete guide to ecommerce SEO on the web – period. Whether you’re the SEO for a bigger ecommerce company looking to demonstrate the ROI of SEO, a smaller online business owner trying to find scrappy ways to grow your business, or a growth marketer looking for innovative and highly effective ways to increase traffic, this post is for you. Grab a coffee, lock the door, and settle in… it’s time to learn ecommerce SEO.

SEO 329

SEO BigCommerce Gifts PPC 329

Digital Doughnut

JANUARY 25, 2023

The role of search engine optimization (SEO) is considered crucial in your ecommerce marketing strategy. It is the core of your strategy in online marketing that will help you reach your customers and consequently, grow your business.

SEO 52

SEO Marketing Customer eCommerce Marketing 52

Neil Patel

MARCH 14, 2022

Not every website can make money from international audiences, but if yours has the potential, then international SEO can significantly boost your reach. International SEO helps bring your content, products, and services to global search results, and it’s the perfect way to grow your business.

SEO 104

SEO Travel Marketing Supplies 104

Inflow Insights

MARCH 26, 2019

For eCommerce companies looking to increase organic traffic, “scaling” content production, that is, building systems to produce a higher volume of content is usually a strategy that is on their radar. So, eCommerce companies looking to “scale” content production volume need to do so carefully. In other words, lots of time, effort and marketing spend with little to show for it. Plan for how you want to display E-A-T on your site. Is this helping or hurting my E-A-T?”.

SEO 124

SEO Social Media Document Operations 124

Inflow Insights

OCTOBER 2, 2018

If you want to improve SEO or SEM results for your eCommerce site, should you hire a marketing agency to help you? Or should you add an in-house SEO or SEM employee to your staff? To help you with this decision, we looked at data from Glassdoor to see what salaries are being offered today for eCommerce SEO or SEM professionals. You’ll have to add 20% or more to these salaries to figure out what the true total cost is for hiring one of these marketers.

SEO 126

SEO Reference Management Social Media 126

MakeWebBetter

OCTOBER 22, 2020

The eCommerce business world is tricky and full of hurdles to plan and implement. Although eCommerce has become the lifeline for various businesses; eCommerce marketing mistakes have failed many online marketing agencies. 90% of online startups fail within 120 days.

Marketing 86

Marketing SEO eCommerce Marketing Mobile 86

Inflow Insights

JUNE 7, 2022

No eCommerce customer wants to buy from an unsecured site. But did you know that securing your site with an SSL certificate can impact your SEO performance, too? Today, SSL certificates are a must for any site, eCommerce or not. How SSL Certificates Affect Your Digital Marketing.

SEO 97

SEO Recommendation Information Improvements 97

BigCommerce

DECEMBER 13, 2017

The type of guide that can turn you into an Amazon SEO expert in 15 minutes just didn’t exist… until now. Even the best SEO software and tools can’t predict the future. Free Guide to Amazon SEO. CPC Strategy + BigCommerce boiled down everything you need to know about Amazon SEO into a few short, PDF pages. . Get your free Amazon SEO Guide here. . The One Thing to Remember for Amazon SEO. Free Guide to Amazon SEO.

BigCommerce 164

BigCommerce SEO Multi-channel Document 164

Inflow Insights

SEPTEMBER 18, 2017

But in SEO it works much the same way. The Cruft Finder tool helps eCommerce marketers find and remove unnecessary and potentially harmful content from Google’s index. It does this by querying Google for your domain in combination with various URL strings, titles, content and query parameters that are associated with “cruft” in general, or specific to certain eCommerce platforms like Shopify, Magento and WooCommerce. SEO Cruft Pruning Resources.

SEO 89

SEO Magento WooCommerce Shopify 89

BigCommerce

JUNE 5, 2018

Amazon edges near $1 trillion in market value. This blending of content and commerce to provide for both experience and consumerism is not unique to Amazon or Netflix – though they arguably do it the best. The State of Ecommerce in 2018. To understand the state of retail – especially ecommerce – think of it this way: 1. Amazon is the commodity market. Thanks to SaaS ecommerce technology allowing brands to rapidly build modern ecommerce websites affordably.

BigCommerce 277

BigCommerce Marketing Document Retail 277

eCommerceFuel

SEPTEMBER 15, 2017

New post from eCommerceFuel : SEO rankings can make or break the success of your eCommerce business. But you can boost your on-page SEO with some simple fixes that together create big results. Our resident SEO expert and founder of 180Marketing, Jeff Oxford, drops some optimization knowledge in the first episode of our SEO series. Jeff talks about recent improvements to search engine algorithms that have changed the SEO factors you should be focusing on.

SEO 73

SEO Definition Blog Shipping 73

ecomdash

MAY 30, 2019

In the last installment in our SEO blog series, we learned just how search engines work. For this piece, we’ll cover SEO history: the trends and innovations that have shaped the internet and search engines into what we know today. Trust us when we say that with ecommerce, you can’t know where you’re going without knowing where you’ve been. SEO History. SEO history begins in the 1990s with the rise of once-household names like Lycos, Alta Vista, Ask Jeeves, and Yahoo.

SEO 72

SEO Mobile Games Information 72

Inflow Insights

OCTOBER 10, 2019

eCommerce marketers know that when search engine optimization (SEO) errors occur, search volume goes down. Most content about SEO mistakes references the same commonly made errors: Common SEO Mistakes. Most of the time, you can monitor for these errors without an external SEO expert consulting. For example, we often see problems created by website redesign mistakes that destroy SEO. There are other ways apps can break SEO.

SEO 97

SEO Mobile Recommendation Blog 97

Groove

JUNE 16, 2020

If you haven't worked at or with an eCommerce marketing agency before, understanding what we do and how we do it often leads to a number of questions: How does an agency operate? Groove Commerce is committed to helping eCommerce businesses grow.

Marketing 78

Marketing Magento Technology BigCommerce 78

FastSpring

MAY 21, 2020

Honestly, with email marketing and social media, how much time do you actually need to dedicate to optimizing your site content for search engines? Welp, it turns out that SEO is still super important. Remember, SEO content doesn’t have to be housed on your site.

SEO 78

SEO Banking Mobile Social Media 78

ROI Revolution

JUNE 3, 2020

PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time. PPC, SEO, and COVID-19.

PPC 85

PPC SEO Automotive Mobile 85

Inflow Insights

MAY 24, 2018

Every eCommerce business will need to remove a product from its inventory at some point. This post and the accompanying flow chart should help provide a general best practice framework for eCommerce teams on how to treat out of stock products in various situations. Then set the “Conversions” dropdown to eCommerce. Access Our Out of Stock SEO Flowchart. Fill out our form below to get access to Inflow’s Out of Stock SEO Flowchart.

SEO 74

SEO Management Reference Download 74

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. eCommerce PPC Marketing Strategies. #1: eCommerce Strategy SEO

PPC 120

PPC Social Media Shopping Carts Multi-channel 120

eCommerce CEO

APRIL 23, 2020

The popularity of ecommerce and selling on Shopify is skyrocketing. As your niche becomes more competitive, it will be harder and harder … Shopify SEO Case Study: How I Ranked a Shopify Store #1 in 30 Minutes Read More ». Ecommerce Marketing

Shopify 83

Shopify SEO Marketing eCommerce Marketing 83

Inflow Insights

JUNE 9, 2021

Whatever your eCommerce business’s goals, adding a marketing automation system to your arsenal is a no-brainer. Not only do these services save you time and stress, they’re also an easy way to boost your ROI and elevate your inbound marketing strategies. Oracle Commerce Cloud.

Magento 81

Magento BigCommerce Volusion Shopify 81

eCommerce Evolution

OCTOBER 16, 2018

In recent years SEO has lost its luster as a “hot” traffic source. SEO can help drive relevant traffic at nearly every stage of the shopping funnel – helping your build a following and sell more stuff. While there are no viable SEO tricks now, there are proven strategies that will help you rank well and rank relatively quickly. . Dale is the Owner and Digital Strategist for fireandspark.com and he knows his SEO. Holiday Season SEO – FireandSpark.

SEO 40

SEO PPC Games Marketing 40

RTP blog

OCTOBER 16, 2018

So, this holiday season, be sure to use social as your ultimate marketing, commerce, and service channel. Marketers now have the ability to understand and respond to brand-relevant imagery using products such as Einstein Vision. You’ll score valuable data that you can use in future marketing campaigns. Get social with your marketing efforts like never before with the help of our Holiday Readiness Guide , which includes our month-by-month to-do list.

Blog 150

Blog Social Media Gifts Shopping Carts 150

Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. What has been the impact on eCommerce? .

SEO 111

SEO PPC Travel B2B 111

Groove

FEBRUARY 21, 2019

Modern eCommerce businesses need tools to help them grow. To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. Whether you're looking for SEO tools or a marketing automation platform, we've got you covered. eCommerce Marketing Tools. Google Marketing Platform. PPC and SEO SERP Analysis. Google Marketing Platform. Google Tag Manager - Website and SEO Optimization.

PPC 95

PPC SEO Marketing Live Chat 95

GetElastic

NOVEMBER 4, 2019

Ecommerce is now the mainstream way of doing business, and digital marketing is the primary method for advertisement. . Here are some of the best ecommerce marketing strategies to help elevate your profits. Email Marketing: You may not think emails are as relevant as they used to be once upon a time, but you’re wrong. Email marketing is just as effective today as it was before and has some of the best return on investment of all digital marketing methods.

Web Design 86

Web Design SEO Fashion Shopping Carts 86

eCommerceFuel

MAY 7, 2021

How they use SMS technology in their marketing. (9:10). Chuckie’s favorite (and least favorite) piece of e-commerce technology. (36:30). All the marketing just leads them to one place.” - Chuckie Gregory Click To Tweet.

Subscription 41

Subscription Shopify Technology eCommerce Technology 41

Demac Media

DECEMBER 1, 2017

After months of hard work, you launched your shiny new website and opened your eCommerce doors to the world. In order to avoid an SEO snafu, here are a few checklists for your teams to run through before you hit the launch button! The Checklist for Supercharging your SEO on Shopify Plus. Adding alt tags to your images will only strengthen your SEO rankings, not to mention improve accessibility. Product reviews are BIG in e-commerce. You did it.

Shopify 37

Shopify SEO Supplies Blog 37

Scalefast

AUGUST 7, 2019

If your eCommerce brand is scaling quickly, or if you’re an established brand making the step into DTC, there will come a point when you’ll have to decide whether to outsource your marketing efforts or commit to building up an in-house department. Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. You need to be able to show that your marketing efforts are paying off.

Marketing 84

Marketing Social Media Reference SEO 84

Traffic and Sales

MARCH 16, 2017

Borrow reputation & build more referral traffic via Instagram marketing. For this example, we’re going to imagine ourselves as an owner of a paleo bar e-commerce store. If you’re a new eCommerce store, go for up-and-coming bloggers before targeting the established ones. Remember that this is a marketing strategy and thus email outreach should be done consistently. Second Strategy: Borrow reputation & build social media traffic via Instagram marketing.

Shopify 157

Shopify Marketing Jewelry Article 157

Inflow Insights

MARCH 25, 2020

But what about eCommerce? But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Your Digital Marketing Strategy: Should You Make Strategic or Tactical Changes, and If So, Where?

PPC 131

PPC SEO Document Magazine 131

Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place.

B2B 102

B2B PPC Live Chat SEO 102

TradeGecko

JULY 10, 2017

SEO is the practice of optimizing your website’s content and structure to improve your ranking in Google, and ultimately, drive more organic (non-paid) traffic to your website. eCommerce Marketing

SEO 60

SEO Improvements Marketing Customer 60