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SEO Checklist: How to Conduct an Advanced Ecommerce SEO Site Audit in 40 Minutes or Less

BigCommerce

What I realized then was that even though SEO done well can increase traffic and ROI, if you do it poorly, it will negatively impact an online store’s organic search efforts, therefore conversions and revenue. It’s a competitive market –– with little clarity around the ever-changing rules. To do just that, I’ve developed an ecommerce SEO audit that I go through before performing any on-page or off-page work. 4-Part SEO Audit. On Page SEO Checklist.

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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Neil Patel

There are an estimated 12 to 24 million e-commerce stores. Most e-commerce store owners have no idea how to effectively market their business. If you’re looking to drive traffic (and sales) for your e-commerce business, this guide is for you.

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9 Local E-Commerce Marketing Tips To Drive More Foot Traffic To Your Store

Kissmetrics

E-commerce is growing at a meteoric pace, and there is no doubt about it. According to a recent study by Statista , retail e-commerce sales worldwide reached $2.4 In fact, B2B e-commerce worldwide sales in 2017 peaked at $7.7 So if consumers increasingly prefer e-commerce to brick-and-mortar shopping, why do we still need physical stores? This once again proves that SMS marketing is not only alive but thriving. E-Commerce

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Welcome to E-Commerce Unlocked: Your Free E-Commerce Marketing Course

Neil Patel

E-commerce is booming. There are currently 24 million e-commerce sites and counting. So if you want to create an online business, one of the best ones to create is an e-commerce store. But how do you market it? Introducing E-Commerce Unlocked.

eCommerce 114
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How to Build a B2B SEO Strategy That Will Put You Ahead of the Competition

BigCommerce

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. Even if you do understand the value of SEO to your digital marketing stack, where do you start for your own business-to-business (B2B) ecommerce website?

SEO 327
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SEO Best Practices for eCommerce Product Pages: How to Optimize

Inflow Insights

If you want to be successful with eCommerce search engine optimization, you can’t just focus on high-volume keywords — especially when it comes to your product detail pages (PDPs). In this blog, we’ll show you how — with our seven product page SEO best practices.

SEO 144
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5 Easy SEO Essentials For Your E-Commerce Site

Frooition

Search Engine Optimisation (SEO) is one of those things that can often be overlooked during the exhausting process of designing and building a new e-commerce site. SEO practices on the other hand (if done well) usually go unnoticed by the user and because of it, can often be dismissed when building a site. This is always to the detriment of the business, because SEO can deliver fantastic return on investment.

SEO 71
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A Complete Guide to SEO Forecasting: Tools, Examples, and More

Inflow Insights

When it comes to making smarter content decisions for your eCommerce business, nothing’s more important than a brilliant SEO strategy. Enter SEO forecasting. What is SEO Forecasting? SEO forecasting is an extension of that in the digital realm. SEO SEO Strategy

SEO 132
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Thin & Duplicate Content: eCommerce SEO

Inflow Insights

For eCommerce SEO professionals, issues surrounding duplicate content , and also thin/low-quality content, can spell disaster in the search engine rankings. In this resourceful guide, we dig into a wide variety of duplicate content scenarios commonly found on eCommerce websites. External Duplicate eCommerce Content (Off-Site). Tools for Finding & Diagnosing Duplicate eCommerce Content. Inflow’s Cruft Finder SEO Tool. Thin eCommerce Content.

SEO 131
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How We Leverage Content and SEO to Maximize Seasonal Performance

BigCommerce

Ecommerce MarketingThere’s no denying that Christmas products are highly seasonal. So, how can you promote conversion and customer engagement year round?…

SEO 184
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The 6 Best Ecommerce Marketing Companies of 2020

Neil Patel

Ecommerce is still growing. Statista says worldwide ecommerce sales will grow from 4.2 The worldwide pandemic and the growth of remote work continues to boost ecommerce growth. This is a huge opportunity for ecommerce companies that are ready for this change. Ecommerce

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The Ultimate Guide to Ecommerce SEO: How to Attain Page 1 Ranking + Organic Traffic Domination

BigCommerce

This is the most complete guide to ecommerce SEO on the web – period. Whether you’re the SEO for a bigger ecommerce company looking to demonstrate the ROI of SEO, a smaller online business owner trying to find scrappy ways to grow your business, or a growth marketer looking for innovative and highly effective ways to increase traffic, this post is for you. Grab a coffee, lock the door, and settle in… it’s time to learn ecommerce SEO.

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How Content Plagiarism Affects SEO and How to Avoid it

Digital Doughnut

The role of search engine optimization (SEO) is considered crucial in your ecommerce marketing strategy. It is the core of your strategy in online marketing that will help you reach your customers and consequently, grow your business.

SEO 52
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The Ultimate Guide to International SEO: How to Reach a Global Audience

Neil Patel

Not every website can make money from international audiences, but if yours has the potential, then international SEO can significantly boost your reach. International SEO helps bring your content, products, and services to global search results, and it’s the perfect way to grow your business.

SEO 104
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An SEO’s Perspective: How to Scale Quality Content Production

Inflow Insights

For eCommerce companies looking to increase organic traffic, “scaling” content production, that is, building systems to produce a higher volume of content is usually a strategy that is on their radar. So, eCommerce companies looking to “scale” content production volume need to do so carefully. In other words, lots of time, effort and marketing spend with little to show for it. Plan for how you want to display E-A-T on your site. Is this helping or hurting my E-A-T?”.

SEO 124
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Research: How Much Does It Cost to Hire an eCommerce SEO or SEM Professional?

Inflow Insights

If you want to improve SEO or SEM results for your eCommerce site, should you hire a marketing agency to help you? Or should you add an in-house SEO or SEM employee to your staff? To help you with this decision, we looked at data from Glassdoor to see what salaries are being offered today for eCommerce SEO or SEM professionals. You’ll have to add 20% or more to these salaries to figure out what the true total cost is for hiring one of these marketers.

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Top eCommerce Marketing Mistakes to Avoid in 2021 [With Easy Fixes]

MakeWebBetter

The eCommerce business world is tricky and full of hurdles to plan and implement. Although eCommerce has become the lifeline for various businesses; eCommerce marketing mistakes have failed many online marketing agencies. 90% of online startups fail within 120 days.

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SSL Certificates for eCommerce: Effects on SEO & Conversions

Inflow Insights

No eCommerce customer wants to buy from an unsecured site. But did you know that securing your site with an SSL certificate can impact your SEO performance, too? Today, SSL certificates are a must for any site, eCommerce or not. How SSL Certificates Affect Your Digital Marketing.

SEO 97
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How to Master Amazon SEO and Move Your Products up the Search Rankings in 2017

BigCommerce

The type of guide that can turn you into an Amazon SEO expert in 15 minutes just didn’t exist… until now. Even the best SEO software and tools can’t predict the future. Free Guide to Amazon SEO. CPC Strategy + BigCommerce boiled down everything you need to know about Amazon SEO into a few short, PDF pages. . Get your free Amazon SEO Guide here. . The One Thing to Remember for Amazon SEO. Free Guide to Amazon SEO.

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Introducing The Cruft Finder, a Free SEO Tool by Inflow

Inflow Insights

But in SEO it works much the same way. The Cruft Finder tool helps eCommerce marketers find and remove unnecessary and potentially harmful content from Google’s index. It does this by querying Google for your domain in combination with various URL strings, titles, content and query parameters that are associated with “cruft” in general, or specific to certain eCommerce platforms like Shopify, Magento and WooCommerce. SEO Cruft Pruning Resources.

SEO 89
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The Headless Commerce Showdown: The Unseen Strategy Retailers Use to Win Ecommerce Market Share

BigCommerce

Amazon edges near $1 trillion in market value. This blending of content and commerce to provide for both experience and consumerism is not unique to Amazon or Netflix – though they arguably do it the best. The State of Ecommerce in 2018. To understand the state of retail – especially ecommerce – think of it this way: 1. Amazon is the commodity market. Thanks to SaaS ecommerce technology allowing brands to rapidly build modern ecommerce websites affordably.

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On-Page SEO Factors: How to Boost Your Rankings Without Links

eCommerceFuel

New post from eCommerceFuel : SEO rankings can make or break the success of your eCommerce business. But you can boost your on-page SEO with some simple fixes that together create big results. Our resident SEO expert and founder of 180Marketing, Jeff Oxford, drops some optimization knowledge in the first episode of our SEO series. Jeff talks about recent improvements to search engine algorithms that have changed the SEO factors you should be focusing on.

SEO 73
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SEO History: How We Got Here

ecomdash

In the last installment in our SEO blog series, we learned just how search engines work. For this piece, we’ll cover SEO history: the trends and innovations that have shaped the internet and search engines into what we know today. Trust us when we say that with ecommerce, you can’t know where you’re going without knowing where you’ve been. SEO History. SEO history begins in the 1990s with the rise of once-household names like Lycos, Alta Vista, Ask Jeeves, and Yahoo.

SEO 72
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SEO Mistakes: 6 Weird Errors That Can Hurt eCommerce Store Rankings and Traffic

Inflow Insights

eCommerce marketers know that when search engine optimization (SEO) errors occur, search volume goes down. Most content about SEO mistakes references the same commonly made errors: Common SEO Mistakes. Most of the time, you can monitor for these errors without an external SEO expert consulting. For example, we often see problems created by website redesign mistakes that destroy SEO. There are other ways apps can break SEO.

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eCommerce Marketing Agency: How Does It Work?

Groove

If you haven't worked at or with an eCommerce marketing agency before, understanding what we do and how we do it often leads to a number of questions: How does an agency operate? Groove Commerce is committed to helping eCommerce businesses grow.

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4 Ways to Bring Your SEO Strategy into 2020

FastSpring

Honestly, with email marketing and social media, how much time do you actually need to dedicate to optimizing your site content for search engines? Welp, it turns out that SEO is still super important. Remember, SEO content doesn’t have to be housed on your site.

SEO 78
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The Power of PPC + SEO

ROI Revolution

PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time. PPC, SEO, and COVID-19.

PPC 85
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How to Manage Out of Stock Products for SEO

Inflow Insights

Every eCommerce business will need to remove a product from its inventory at some point. This post and the accompanying flow chart should help provide a general best practice framework for eCommerce teams on how to treat out of stock products in various situations. Then set the “Conversions” dropdown to eCommerce. Access Our Out of Stock SEO Flowchart. Fill out our form below to get access to Inflow’s Out of Stock SEO Flowchart.

SEO 74
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9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. eCommerce PPC Marketing Strategies. #1: eCommerce Strategy SEO

PPC 120
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Shopify SEO Case Study: How I Ranked a Shopify Store #1 in 30 Minutes

eCommerce CEO

The popularity of ecommerce and selling on Shopify is skyrocketing. As your niche becomes more competitive, it will be harder and harder … Shopify SEO Case Study: How I Ranked a Shopify Store #1 in 30 Minutes Read More ». Ecommerce Marketing

Shopify 83
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10 Best eCommerce Marketing Automation Systems Compared

Inflow Insights

Whatever your eCommerce business’s goals, adding a marketing automation system to your arsenal is a no-brainer. Not only do these services save you time and stress, they’re also an easy way to boost your ROI and elevate your inbound marketing strategies. Oracle Commerce Cloud.

Magento 81
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Episode 59 – SEO for Ecommerce with Dale Bertrand

eCommerce Evolution

In recent years SEO has lost its luster as a “hot” traffic source. SEO can help drive relevant traffic at nearly every stage of the shopping funnel – helping your build a following and sell more stuff. While there are no viable SEO tricks now, there are proven strategies that will help you rank well and rank relatively quickly. . Dale is the Owner and Digital Strategist for fireandspark.com and he knows his SEO. Holiday Season SEO – FireandSpark.

SEO 40
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Holiday Readiness Series: Take Your Social Strategy to the Next Level

RTP blog

So, this holiday season, be sure to use social as your ultimate marketing, commerce, and service channel. Marketers now have the ability to understand and respond to brand-relevant imagery using products such as Einstein Vision. You’ll score valuable data that you can use in future marketing campaigns. Get social with your marketing efforts like never before with the help of our Holiday Readiness Guide , which includes our month-by-month to-do list.

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COVID-19 Impacts on eCommerce Marketing Key Performance Indicators

Inflow Insights

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. What has been the impact on eCommerce? .

SEO 111
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9 eCommerce Marketing Tools You Can't Live Without

Groove

Modern eCommerce businesses need tools to help them grow. To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. Whether you're looking for SEO tools or a marketing automation platform, we've got you covered. eCommerce Marketing Tools. Google Marketing Platform. PPC and SEO SERP Analysis. Google Marketing Platform. Google Tag Manager - Website and SEO Optimization.

PPC 95
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Today’s top 3 ecommerce marketing strategies

GetElastic

Ecommerce is now the mainstream way of doing business, and digital marketing is the primary method for advertisement. . Here are some of the best ecommerce marketing strategies to help elevate your profits. Email Marketing: You may not think emails are as relevant as they used to be once upon a time, but you’re wrong. Email marketing is just as effective today as it was before and has some of the best return on investment of all digital marketing methods.

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Leveraging SMS to Build a Subscription Business

eCommerceFuel

How they use SMS technology in their marketing. (9:10). Chuckie’s favorite (and least favorite) piece of e-commerce technology. (36:30). All the marketing just leads them to one place.” - Chuckie Gregory Click To Tweet.

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How to Easily Supercharge Your SEO on Shopify Plus!

Demac Media

After months of hard work, you launched your shiny new website and opened your eCommerce doors to the world. In order to avoid an SEO snafu, here are a few checklists for your teams to run through before you hit the launch button! The Checklist for Supercharging your SEO on Shopify Plus. Adding alt tags to your images will only strengthen your SEO rankings, not to mention improve accessibility. Product reviews are BIG in e-commerce. You did it.

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When Is the Right Time to Outsource eCommerce Marketing?

Scalefast

If your eCommerce brand is scaling quickly, or if you’re an established brand making the step into DTC, there will come a point when you’ll have to decide whether to outsource your marketing efforts or commit to building up an in-house department. Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. You need to be able to show that your marketing efforts are paying off.

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3 No-Cost eCommerce Marketing Strategies to Increase Conversions to your New Shopify Store

Traffic and Sales

Borrow reputation & build more referral traffic via Instagram marketing. For this example, we’re going to imagine ourselves as an owner of a paleo bar e-commerce store. If you’re a new eCommerce store, go for up-and-coming bloggers before targeting the established ones. Remember that this is a marketing strategy and thus email outreach should be done consistently. Second Strategy: Borrow reputation & build social media traffic via Instagram marketing.

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eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis

Inflow Insights

But what about eCommerce? But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Your Digital Marketing Strategy: Should You Make Strategic or Tactical Changes, and If So, Where?

PPC 131
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11 Powerful B2B eCommerce Marketing Strategies to Reach Your Ideal Buyers

Inflow Insights

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place.

B2B 102
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The dos and don’ts of SEO and digital marketing

TradeGecko

SEO is the practice of optimizing your website’s content and structure to improve your ranking in Google, and ultimately, drive more organic (non-paid) traffic to your website. eCommerce Marketing

SEO 60