eCommerce & SEO Copywriting Guide

Inflow Insights

If you’d like to learn more about producing strong copy for your eCommerce site, please contact our SEO team today. What is SEO Copywriting? eCommerce SEO Copywriting for Page Types. What is SEO Copywriting? eCommerce SEO Copywriting for Page Types.

SEO 103

Thin & Duplicate Content: eCommerce SEO

Inflow Insights

For eCommerce SEO professionals, issues surrounding duplicate content , and also thin/low-quality content, can spell disaster in the search engine rankings. In this resourceful guide, we dig into a wide variety of duplicate content scenarios commonly found on eCommerce websites.

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SEO Checklist: How to Conduct an Advanced Ecommerce SEO Site Audit in 40 Minutes or Less

BigCommerce

What I realized then was that even though SEO done well can increase traffic and ROI, if you do it poorly, it will negatively impact an online store’s organic search efforts, therefore conversions and revenue. It’s a competitive market –– with little clarity around the ever-changing rules.

SEO 343

How to Build a B2B SEO Strategy That Will Put You Ahead of the Competition

BigCommerce

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion.

SEO 343

Research: How Much Does It Cost to Hire an eCommerce SEO or SEM Professional?

Inflow Insights

If you want to improve SEO or SEM results for your eCommerce site, should you hire a marketing agency to help you? Or should you add an in-house SEO or SEM employee to your staff? SEO marketers who understand eCommerce SEO are more expensive than an average SEO marketer.

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9 eCommerce Marketing Tools You Can't Live Without

Groove

Modern eCommerce businesses need tools to help them grow. To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. Whether you're looking for SEO tools or a marketing automation platform, we've got you covered.

PPC 77

The Headless Commerce Showdown: The Unseen Strategy Retailers Use to Win Ecommerce Market Share

BigCommerce

Amazon edges near $1 trillion in market value. The State of Ecommerce in 2018. To understand the state of retail – especially ecommerce – think of it this way: 1. Amazon is the commodity market. Headless Commerce vs. Traditional Ecommerce. Ecommerce Technology

Leaving eCommerce Marketing Black Holes

Prisync

Unfortunately, it is the case of many online retailers and eCommerce store owners. And most of all stop sending your marketing budget to an unknown planet. Tossing your marketing budget down a black hole with no return on investment (ROI) is a similar waste of time and money.

3 No-Cost eCommerce Marketing Strategies to Increase Conversions to your New Shopify Store

Traffic and Sales

Borrow reputation & build more referral traffic via Instagram marketing. If you’re a new eCommerce store, go for up-and-coming bloggers before targeting the established ones. Remember that this is a marketing strategy and thus email outreach should be done consistently.

Introducing The Cruft Finder, a Free SEO Tool by Inflow

Inflow Insights

But in SEO it works much the same way. The Cruft Finder tool helps eCommerce marketers find and remove unnecessary and potentially harmful content from Google’s index. The Cruft Finder will work for any eCommerce website, even homegrown systems.

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On-Page SEO Factors: How to Boost Your Rankings Without Links

eCommerceFuel

New post from eCommerceFuel : SEO rankings can make or break the success of your eCommerce business. But you can boost your on-page SEO with some simple fixes that together create big results. Andrew : Wanna connect with and learn from other eCommerce entrepreneurs?

SEO 103

How to Avoid Getting Screwed by Your eCommerce Marketing Agency

Inflow Insights

Approximately 75% of the companies that contact Inflow to hire our eCommerce marketing experts are leaving another agency relationship that was unsatisfactory for one reason or another. I’ve been selling and delivering digital marketing services for over 14 years.

8 Killer Ecommerce Marketing Ideas For Entrepreneurs

Prisync

Since the advent of eCommerce companies, the industry has only grown more competitive. That means standing out to consumers through marketing has become even more of a challenge. It requires keeping up with effective marketing trends as well as the general trends on the Internet.

How to Manage Out of Stock Products for SEO

Inflow Insights

Every eCommerce business will need to remove a product from its inventory at some point. This post and the accompanying flow chart should help provide a general best practice framework for eCommerce teams on how to treat out of stock products in various situations.

SEO 64

21 Product Research Tips To Uncover Legit Ecommerce Market Opportunities

eCommerce CEO

When it comes to analyzing ecommerce markets, there’s one thing that matters the most. It’s product/market fit. Even if you are an idea guru that can come up with 50 good ideas in your bathroom, it is essential that you find product/market fit to validate demand.

Episode 59 – SEO for Ecommerce with Dale Bertrand

eCommerce Evolution

In recent years SEO has lost its luster as a “hot” traffic source. SEO can help drive relevant traffic at nearly every stage of the shopping funnel – helping your build a following and sell more stuff. Here’s a look at the SEO topics we cover in this episode. .

SEO 52

How to Master Amazon SEO and Move Your Products up the Search Rankings in 2017

BigCommerce

The type of guide that can turn you into an Amazon SEO expert in 15 minutes just didn’t exist… until now. Even the best SEO software and tools can’t predict the future. Free Guide to Amazon SEO. Get your free Amazon SEO Guide here. . Free Guide to Amazon SEO.

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18 eCommerce Marketing Resources to Help You Have the Best Holiday Sales Ever

Inflow Insights

Already, hopes are high for this season with experts from Deloitte predicting that eCommerce sales could reach $114 billion. So, if you haven’t already, now is the time to really start kicking off your holiday marketing efforts. eCommerce Marketing

More Traffic, Less Money: 13 Tactics to Build Inbound Links for Your Online Store

BigCommerce

This drives increased SEO through link backs, but also gives you valuable information to share across the web to earn trust with net new customers long before they purchase from you. How to generate inbound links for your ecommerce website. Get inbound links through content marketing.

SEO 411

How to Easily Supercharge Your SEO on Shopify Plus!

Demac Media

After months of hard work, you launched your shiny new website and opened your eCommerce doors to the world. In order to avoid an SEO snafu, here are a few checklists for your teams to run through before you hit the launch button! Measure your SEO success. You did it.

The dos and don’ts of SEO and digital marketing

TradeGecko

SEO is the practice of optimizing your website’s content and structure to improve your ranking in Google, and ultimately, drive more organic (non-paid) traffic to your website. eCommerce Marketing

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Are eCommerce companies too reliant on paid marketing? Our take from working with hundreds of companies.

Inflow Insights

Are eCommerce brands too dependent on paid advertising? This is an assertion that has been floating around in marketing and startup circles lately. He argues that many companies die from their over-reliance and addiction to paid marketing channels. eCommerce Marketing SEO

7 Tactical Ways Every Business Can Use Local Marketing to Sell More

BigCommerce

Location-based marketing is part of our daily lives as consumers. What is Local Marketing? This type of marketing specifically targets potential customers in a physical store’s community. Why has this type of marketing taken off recently?

Link Building Is Not Always the Best Way to Boost Rankings in eCommerce

Inflow Insights

Typically, when eCommerce marketing teams strategize about improving Google rankings and growing SEO traffic, a lot of the conversation inevitably focuses on link building. Fixing these small issues can greatly enhance the SEO of your eCommerce site.

How We Created an eCommerce Buying Guide That Led to Six-Figure Sales

Inflow Insights

We often recommend creating customer buyer’s guides to our eCommerce clients — especially those who sell big purchase items or items with a more intense research process. Having multiple pieces of unique but related content helps with your SEO reach, as well as providing an ecosystem of value to your customers. Note: Interested in a comprehensive SEO strategy that is catered to your brand and products? eCommerce Marketing SEO

Google’s Doubling Down on Ads. Here’s How to Optimize Your Google Shopping Ads Now.

BigCommerce

This is important for retailers and advertisers to follow so they can understand how they should divide up their marketing dollars. We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand.

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47 Essential Selling on Amazon Tips to Grow Sales and Win Market Share

BigCommerce

But Amazon’s dominance offers an upside that is proving lucrative for savvy ecommerce pros who have figured out how to make Amazon work for, not against them. Amazon’s control of market and mindshare isn’t a closed ecosystem. Amazon listings can be SEO’d.

150 Years of the Best Holiday Campaigns

BigCommerce

For those in the retail, ecommerce, and marketing world, we have already begun strategizing and executing our holiday marketing campaigns. Top Ecommerce Sales Channels for 2017 Holidays. SEO : 24.9%. Top Holiday Marketing Campaigns in History.

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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. That latter reason had me asking these crazy smart, crazy successful folks what was on the horizon for ecommerce in 2018. What is SEO?

Subscription Ecommerce Websites Saw 4,461% Revenue Boom in 5 Years: 20 Brands Reaping the Benefits

BigCommerce

Heralded as the newest, greatest ecommerce strategy beginning around 2010, subscription box services like BirchBox, Trunk Club and Dollar Shave Club have not only made headlines – they’ve made billions. The right subscription ecommerce model for your products and what to expect (i.e.

Word of Mouth Marketing: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales

BigCommerce

Finding new ways to generate ecommerce sales is getting tougher. But there’s one powerful area that tends to get neglected by ecommerce businesses: Word of mouth marketing (or WOMM). What is Word of Mouth Marketing? In the International Journal of Market Research , M.

1,018 Brands Disclose Their Holiday Ecommerce Plans: How Do You Stack Up?

BigCommerce

There are plenty of online articles out there –– heck, we even ran one –– where industry experts and influencers advise of which seasonal marketing strategies online brands and ecommerce marketers should use to ensure their store gets a fair share of the holiday ecommerce revenue.

How to Master Product Photography on a Tight Budget (We Did it With Less Than $50)

BigCommerce

Product images not only testify to the quality of your product, but also serve as windowfs into your ecommerce store, creating 2 very important things: Transparency. All your marketing efforts. The 2 Types of Ecommerce Product Photography. Ecommerce Marketing product photograph

30 Proven Ways To Drive Ecommerce Traffic and Conversions To Your Online Store

BigCommerce

How to Drive Ecommerce Traffic and Convert Customers. This is us leading you to the ecommerce waters – it’s now up to you to drink. But, how exactly do you increase ecommerce traffic? In my mind, there have been three major phases in SEO. Re-Marketing Lists.

How to Use Customer Testimonials to Generate 62% More Revenue From Every Customer, Every Visit

BigCommerce

They can also drive traffic by increasing SEO and up-sell and cross-sell additional products to both existing and potential customer cohorts. Customer review and user-generated content software Yotpo performed their own research to see how testimonials could impact SEO rankings.