INDUSTRY INSIGHTS YOUR PEERS ARE READING
Borrow reputation & build more referral traffic via Instagram marketing. If you’re a new eCommerce store, go for up-and-coming bloggers before targeting the established ones. Remember that this is a marketing strategy and thus email outreach should be done consistently. MORE
Unfortunately, it is the case of many online retailers and eCommerce store owners. And most of all stop sending your marketing budget to an unknown planet. Tossing your marketing budget down a black hole with no return on investment (ROI) is a similar waste of time and money. MORE
If you want to improve SEO or SEM results for your eCommerce site, should you hire a marketing agency to help you? Or should you add an in-house SEO or SEM employee to your staff? SEO marketers who understand eCommerce SEO are more expensive than an average SEO marketer. MORE
Already, hopes are high for this season with experts from Deloitte predicting that eCommerce sales could reach $114 billion. So, if you haven’t already, now is the time to really start kicking off your holiday marketing efforts. eCommerce Marketing MORE
Approximately 75% of the companies that contact Inflow to hire our eCommerce marketing experts are leaving another agency relationship that was unsatisfactory for one reason or another. I’ve been selling and delivering digital marketing services for over 14 years. MORE
We often recommend creating customer buyer’s guides to our eCommerce clients — especially those who sell big purchase items or items with a more intense research process. Having multiple pieces of unique but related content helps with your SEO reach, as well as providing an ecosystem of value to your customers. Note: Interested in a comprehensive SEO strategy that is catered to your brand and products? eCommerce Marketing SEO MORE
For those in the retail, ecommerce, and marketing world, we have already begun strategizing and executing our holiday marketing campaigns. Top Ecommerce Sales Channels for 2017 Holidays. SEO : 24.9%. Top Holiday Marketing Campaigns in History. MORE
After months of hard work, you launched your shiny new website and opened your eCommerce doors to the world. In order to avoid an SEO snafu, here are a few checklists for your teams to run through before you hit the launch button! Measure your SEO success. You did it. MORE
Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. MORE
Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. That latter reason had me asking these crazy smart, crazy successful folks what was on the horizon for ecommerce in 2018. What is SEO? MORE
How to Drive Ecommerce Traffic and Convert Customers. This is us leading you to the ecommerce waters – it’s now up to you to drink. But, how exactly do you increase ecommerce traffic? In my mind, there have been three major phases in SEO. Re-Marketing Lists. MORE
If you’d like to learn more about producing strong copy for your eCommerce site, please contact our SEO team today. What is SEO Copywriting? eCommerce SEO Copywriting for Page Types. What is SEO Copywriting? eCommerce SEO Copywriting for Page Types. MORE
Finding new ways to generate ecommerce sales is getting tougher. But there’s one powerful area that tends to get neglected by ecommerce businesses: Word of mouth marketing (or WOMM). What is Word of Mouth Marketing? In the International Journal of Market Research , M. MORE
Since the advent of eCommerce companies, the industry has only grown more competitive. That means standing out to consumers through marketing has become even more of a challenge. It requires keeping up with effective marketing trends as well as the general trends on the Internet. MORE
This is important for retailers and advertisers to follow so they can understand how they should divide up their marketing dollars. We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand. MORE
They can also drive traffic by increasing SEO and up-sell and cross-sell additional products to both existing and potential customer cohorts. Customer review and user-generated content software Yotpo performed their own research to see how testimonials could impact SEO rankings. MORE
Modern eCommerce businesses need tools to help them grow. To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. Whether you're looking for SEO tools or a marketing automation platform, we've got you covered. MORE
This drives increased SEO through link backs, but also gives you valuable information to share across the web to earn trust with net new customers long before they purchase from you. How to generate inbound links for your ecommerce website. Get inbound links through content marketing. MORE
Are eCommerce brands too dependent on paid advertising? This is an assertion that has been floating around in marketing and startup circles lately. He argues that many companies die from their over-reliance and addiction to paid marketing channels. eCommerce Marketing SEO MORE
New post from eCommerceFuel : SEO rankings can make or break the success of your eCommerce business. But you can boost your on-page SEO with some simple fixes that together create big results. Andrew : Wanna connect with and learn from other eCommerce entrepreneurs? MORE
Product images not only testify to the quality of your product, but also serve as windowfs into your ecommerce store, creating 2 very important things: Transparency. All your marketing efforts. The 2 Types of Ecommerce Product Photography. Ecommerce Marketing product photograph MORE
For eCommerce SEO professionals, issues surrounding duplicate content , and also thin/low-quality content, can spell disaster in the search engine rankings. In this resourceful guide, we dig into a wide variety of duplicate content scenarios commonly found on eCommerce websites. MORE
In recent years SEO has lost its luster as a “hot” traffic source. SEO can help drive relevant traffic at nearly every stage of the shopping funnel – helping your build a following and sell more stuff. Here’s a look at the SEO topics we cover in this episode. . MORE
Location-based marketing is part of our daily lives as consumers. What is Local Marketing? This type of marketing specifically targets potential customers in a physical store’s community. Why has this type of marketing taken off recently? MORE
Typically, when eCommerce marketing teams strategize about improving Google rankings and growing SEO traffic, a lot of the conversation inevitably focuses on link building. Fixing these small issues can greatly enhance the SEO of your eCommerce site. MORE
What I realized then was that even though SEO done well can increase traffic and ROI, if you do it poorly, it will negatively impact an online store’s organic search efforts, therefore conversions and revenue. It’s a competitive market –– with little clarity around the ever-changing rules. MORE
SEO is the practice of optimizing your website’s content and structure to improve your ranking in Google, and ultimately, drive more organic (non-paid) traffic to your website. eCommerce Marketing MORE
But in SEO it works much the same way. The Cruft Finder tool helps eCommerce marketers find and remove unnecessary and potentially harmful content from Google’s index. The Cruft Finder will work for any eCommerce website, even homegrown systems. MORE
When it comes to analyzing ecommerce markets, there’s one thing that matters the most. It’s product/market fit. Even if you are an idea guru that can come up with 50 good ideas in your bathroom, it is essential that you find product/market fit to validate demand. MORE
Every eCommerce business will need to remove a product from its inventory at some point. This post and the accompanying flow chart should help provide a general best practice framework for eCommerce teams on how to treat out of stock products in various situations. MORE
But Amazon’s dominance offers an upside that is proving lucrative for savvy ecommerce pros who have figured out how to make Amazon work for, not against them. Amazon’s control of market and mindshare isn’t a closed ecosystem. Amazon listings can be SEO’d. MORE
There are plenty of online articles out there –– heck, we even ran one –– where industry experts and influencers advise of which seasonal marketing strategies online brands and ecommerce marketers should use to ensure their store gets a fair share of the holiday ecommerce revenue. MORE
Amazon edges near $1 trillion in market value. The State of Ecommerce in 2018. To understand the state of retail – especially ecommerce – think of it this way: 1. Amazon is the commodity market. Headless Commerce vs. Traditional Ecommerce. Ecommerce Technology MORE
The type of guide that can turn you into an Amazon SEO expert in 15 minutes just didn’t exist… until now. Even the best SEO software and tools can’t predict the future. Free Guide to Amazon SEO. Get your free Amazon SEO Guide here. . Free Guide to Amazon SEO. MORE
This is the most complete guide to ecommerce SEO on the web – period. I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Grab a coffee, lock the door, and settle in… it’s time to learn ecommerce SEO. MORE
Heralded as the newest, greatest ecommerce strategy beginning around 2010, subscription box services like BirchBox, Trunk Club and Dollar Shave Club have not only made headlines – they’ve made billions. The right subscription ecommerce model for your products and what to expect (i.e. MORE
Inflow Insights
OCTOBER 30, 2018
If you’d like to learn more about producing strong copy for your eCommerce site, please contact our SEO team today. What is SEO Copywriting? eCommerce SEO Copywriting for Page Types. What is SEO Copywriting? eCommerce SEO Copywriting for Page Types.
Inflow Insights
JANUARY 8, 2018
For eCommerce SEO professionals, issues surrounding duplicate content , and also thin/low-quality content, can spell disaster in the search engine rankings. In this resourceful guide, we dig into a wide variety of duplicate content scenarios commonly found on eCommerce websites.
BigCommerce
MARCH 10, 2017
What I realized then was that even though SEO done well can increase traffic and ROI, if you do it poorly, it will negatively impact an online store’s organic search efforts, therefore conversions and revenue. It’s a competitive market –– with little clarity around the ever-changing rules.
BigCommerce
JULY 11, 2017
Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion.
Inflow Insights
OCTOBER 2, 2018
If you want to improve SEO or SEM results for your eCommerce site, should you hire a marketing agency to help you? Or should you add an in-house SEO or SEM employee to your staff? SEO marketers who understand eCommerce SEO are more expensive than an average SEO marketer.
Groove
FEBRUARY 21, 2019
Modern eCommerce businesses need tools to help them grow. To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. Whether you're looking for SEO tools or a marketing automation platform, we've got you covered.
|
BigCommerce
JUNE 5, 2018
Amazon edges near $1 trillion in market value. The State of Ecommerce in 2018. To understand the state of retail – especially ecommerce – think of it this way: 1. Amazon is the commodity market. Headless Commerce vs. Traditional Ecommerce. Ecommerce Technology
Prisync
JULY 19, 2017
Unfortunately, it is the case of many online retailers and eCommerce store owners. And most of all stop sending your marketing budget to an unknown planet. Tossing your marketing budget down a black hole with no return on investment (ROI) is a similar waste of time and money.
Traffic and Sales
MARCH 16, 2017
Borrow reputation & build more referral traffic via Instagram marketing. If you’re a new eCommerce store, go for up-and-coming bloggers before targeting the established ones. Remember that this is a marketing strategy and thus email outreach should be done consistently.
Inflow Insights
SEPTEMBER 18, 2017
But in SEO it works much the same way. The Cruft Finder tool helps eCommerce marketers find and remove unnecessary and potentially harmful content from Google’s index. The Cruft Finder will work for any eCommerce website, even homegrown systems.
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eCommerceFuel
SEPTEMBER 15, 2017
New post from eCommerceFuel : SEO rankings can make or break the success of your eCommerce business. But you can boost your on-page SEO with some simple fixes that together create big results. Andrew : Wanna connect with and learn from other eCommerce entrepreneurs?
|
Inflow Insights
OCTOBER 24, 2017
Approximately 75% of the companies that contact Inflow to hire our eCommerce marketing experts are leaving another agency relationship that was unsatisfactory for one reason or another. I’ve been selling and delivering digital marketing services for over 14 years.
Prisync
MAY 17, 2018
Since the advent of eCommerce companies, the industry has only grown more competitive. That means standing out to consumers through marketing has become even more of a challenge. It requires keeping up with effective marketing trends as well as the general trends on the Internet.
Inflow Insights
MAY 24, 2018
Every eCommerce business will need to remove a product from its inventory at some point. This post and the accompanying flow chart should help provide a general best practice framework for eCommerce teams on how to treat out of stock products in various situations.
eCommerce CEO
NOVEMBER 23, 2018
When it comes to analyzing ecommerce markets, there’s one thing that matters the most. It’s product/market fit. Even if you are an idea guru that can come up with 50 good ideas in your bathroom, it is essential that you find product/market fit to validate demand.
eCommerce Evolution
OCTOBER 16, 2018
In recent years SEO has lost its luster as a “hot” traffic source. SEO can help drive relevant traffic at nearly every stage of the shopping funnel – helping your build a following and sell more stuff. Here’s a look at the SEO topics we cover in this episode. .
BigCommerce
DECEMBER 13, 2017
The type of guide that can turn you into an Amazon SEO expert in 15 minutes just didn’t exist… until now. Even the best SEO software and tools can’t predict the future. Free Guide to Amazon SEO. Get your free Amazon SEO Guide here. . Free Guide to Amazon SEO.
Inflow Insights
NOVEMBER 14, 2017
Already, hopes are high for this season with experts from Deloitte predicting that eCommerce sales could reach $114 billion. So, if you haven’t already, now is the time to really start kicking off your holiday marketing efforts. eCommerce Marketing
BigCommerce
AUGUST 1, 2017
This drives increased SEO through link backs, but also gives you valuable information to share across the web to earn trust with net new customers long before they purchase from you. How to generate inbound links for your ecommerce website. Get inbound links through content marketing.
Demac Media
DECEMBER 1, 2017
After months of hard work, you launched your shiny new website and opened your eCommerce doors to the world. In order to avoid an SEO snafu, here are a few checklists for your teams to run through before you hit the launch button! Measure your SEO success. You did it.
TradeGecko
JULY 10, 2017
SEO is the practice of optimizing your website’s content and structure to improve your ranking in Google, and ultimately, drive more organic (non-paid) traffic to your website. eCommerce Marketing
Inflow Insights
FEBRUARY 27, 2019
Are eCommerce brands too dependent on paid advertising? This is an assertion that has been floating around in marketing and startup circles lately. He argues that many companies die from their over-reliance and addiction to paid marketing channels. eCommerce Marketing SEO
BigCommerce
OCTOBER 17, 2017
Location-based marketing is part of our daily lives as consumers. What is Local Marketing? This type of marketing specifically targets potential customers in a physical store’s community. Why has this type of marketing taken off recently?
Inflow Insights
FEBRUARY 12, 2019
Typically, when eCommerce marketing teams strategize about improving Google rankings and growing SEO traffic, a lot of the conversation inevitably focuses on link building. Fixing these small issues can greatly enhance the SEO of your eCommerce site.
Inflow Insights
JUNE 5, 2018
We often recommend creating customer buyer’s guides to our eCommerce clients — especially those who sell big purchase items or items with a more intense research process. Having multiple pieces of unique but related content helps with your SEO reach, as well as providing an ecosystem of value to your customers. Note: Interested in a comprehensive SEO strategy that is catered to your brand and products? eCommerce Marketing SEO
BigCommerce
APRIL 20, 2018
This is important for retailers and advertisers to follow so they can understand how they should divide up their marketing dollars. We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand.
BigCommerce
DECEMBER 13, 2017
But Amazon’s dominance offers an upside that is proving lucrative for savvy ecommerce pros who have figured out how to make Amazon work for, not against them. Amazon’s control of market and mindshare isn’t a closed ecosystem. Amazon listings can be SEO’d.
BigCommerce
NOVEMBER 21, 2017
For those in the retail, ecommerce, and marketing world, we have already begun strategizing and executing our holiday marketing campaigns. Top Ecommerce Sales Channels for 2017 Holidays. SEO : 24.9%. Top Holiday Marketing Campaigns in History.
BigCommerce
DECEMBER 20, 2017
Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. That latter reason had me asking these crazy smart, crazy successful folks what was on the horizon for ecommerce in 2018. What is SEO?
BigCommerce
MARCH 30, 2018
Heralded as the newest, greatest ecommerce strategy beginning around 2010, subscription box services like BirchBox, Trunk Club and Dollar Shave Club have not only made headlines – they’ve made billions. The right subscription ecommerce model for your products and what to expect (i.e.
BigCommerce
FEBRUARY 27, 2018
Finding new ways to generate ecommerce sales is getting tougher. But there’s one powerful area that tends to get neglected by ecommerce businesses: Word of mouth marketing (or WOMM). What is Word of Mouth Marketing? In the International Journal of Market Research , M.
BigCommerce
OCTOBER 12, 2017
There are plenty of online articles out there –– heck, we even ran one –– where industry experts and influencers advise of which seasonal marketing strategies online brands and ecommerce marketers should use to ensure their store gets a fair share of the holiday ecommerce revenue.
BigCommerce
JANUARY 25, 2018
Product images not only testify to the quality of your product, but also serve as windowfs into your ecommerce store, creating 2 very important things: Transparency. All your marketing efforts. The 2 Types of Ecommerce Product Photography. Ecommerce Marketing product photograph
BigCommerce
NOVEMBER 2, 2017
How to Drive Ecommerce Traffic and Convert Customers. This is us leading you to the ecommerce waters – it’s now up to you to drink. But, how exactly do you increase ecommerce traffic? In my mind, there have been three major phases in SEO. Re-Marketing Lists.
BigCommerce
APRIL 6, 2017
They can also drive traffic by increasing SEO and up-sell and cross-sell additional products to both existing and potential customer cohorts. Customer review and user-generated content software Yotpo performed their own research to see how testimonials could impact SEO rankings.
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